PURE Property Management Review

PURE is one of the most popular names in the US rental property management industry. In this PURE Property Management review. We’ll look at the services provided by the company, the markets where they are available, the fees that they charge, and the terms that they impose. We’ll also consider what landlords and tenants think about their experiences with the property manager. This is in order to decide whether the company and the services that it offers are worth it for long-term rental property owners. Finally, we’ll propose PURE alternatives for investors who need additional services, better quality, or lower fees.

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What Is PURE Property Management?

PURE Property Management is a full-service property management company that works with different types of residential properties rented out on a long-term basis. This is a tech-enabled company that aims to deliver simple, yet satisfying experiences for all real estate investors and residents alike.

Mike Catalano and Joe Polverari founded PURE in 2020, with headquarters in Los Gatos, CA. The company comprises a unique team of experienced property management industry professionals and seasoned technology innovators.

PURE Property Management operates through a network of independently managed branches throughout the US, which allows them to achieve impressive market coverage of numerous cities in 22 states. While all branches are united by the PURE principles and values, each one has its own specific services, guarantees, management terms, and pricing plans.

Where PURE Property Management Operates

PURE Property Management works in multiple cities in 22 US states including:

• Alabama: Birmingham, Huntsville, Montgomery, and Tuscaloosa
• Arizona: Flagstaff and Phoenix-Scottsdale
• California: Antioch, Chico-Oroville, Chula Vista, Los Angeles, Orange County, Petaluma, Roseville, Sacramento, San Diego, San Francisco, Santa Cruz, Santa Rosa, Silicon Valley, Temecula, and Ukiah
• Colorado: Denver
• Florida: Bonita Springs and Ocala
• Georgia: Atlanta and Augusta
• Iowa: Missouri Valley
• Kansas: Kansas City and Topeka
• Kentucky: Lexington
• Minnesota: Twin Cities
• Missouri: Kansas City
• Nebraska: Omaha
• Nevada: Las Vegas
• New Mexico: Albuquerque and Farmington
• North Carolina: Asheville and Charlotte
• Oklahoma: Oklahoma City
• Oregon: Portland
• South Carolina: Charleston and Columbia
• Tennessee: Nashville
• Texas: Austin, Dallas, Fort Worth, and Round Rock
• Washington: Bellingham, Seattle, and Tacoma
• Wisconsin: Western Wisconsin

PURE has one of the widest geographical coverages among the top rental property management companies nationwide.

PURE Property Management Services

As a full-service property management company, PURE provides all the services needed to operate a long-term rental business. The most common services covered by the different offices of PURE Property Management include:

• Property evaluations
• Recommending upgrades and repairs to maximize rental income and minimize liability exposure
• Conducting current rental market analysis to establish fair market rental value
• Rental property marketing, including professional-level photography, using the company website, other rental websites (such as Zillow, Trulia, Realtor.com, Homes.com, HotPads, Zumper, and others), yard signage, and referrals
• Preparing and managing rental applications
• Property showings
• Comprehensive tenant screening including credit reports, criminal reports, eviction reports, and previous landlords
• Attorney-approved lease agreement preparation and signing in line with local laws
• Move-in and move-out inspections
• Collecting, holding, and returning security deposits
• Rent collection
• Owner funds distribution via electronic deposits
• Lease enforcement
• HOA compliance
• Lease renewal
• Property turnover coordination
• 24/7 emergency hotline
• Regular property reviews
• Preventive and routine property maintenance coordination via licensed and insured contractors and vendors
• HVAC filter delivery service
• Rental property accounting
• Financial reporting
• Eviction protection

PURE Property Management Guarantees

In addition to the standard property management services, some branches of PURE provide extra guarantees and protections for local real estate investors.

Some of the guarantees offered by different offices of PURE include:

• 21/30 Day Rental Guarantee: PURE will provide one month of free property management services in case they don’t get a property rented out within 21/30 days.
• Leasing Guarantee: The firm will find a new tenant for free if a resident does not fulfill at least 12 months of a lease.
• Pet Guarantee: The property manager will cover up to $1,000 in pet damage above the security deposit amount for approved pets.
• Results Guarantee: Property owners pay only after they get results.
• Money Back Guarantee: Landlords can try the services provided by PURE for 90 days, and in case they are not fully satisfied, they can cancel and get back all property management fees.
• Easy Switch Guarantee: PURE will take care of all the work needed to switch from another property management company.
• Management Fee Guarantee: If real estate investors find a lower property management fee in writing, PURE will match it.
• Monthly Contract Guarantee: Rental property owners can cancel the management agreement with a 30-day notice, with no penalty fees.
• Satisfaction/Happiness Guarantee: Property investors can cancel services with a 30-day notice, without any early termination fee.
• Rental Proceeds Guarantee: PURE will provide one month of free property management unless they process and distribute rental proceeds by the 10th business day of each month.
• Rent Loss Protection: When starting eviction, PURE can send funds to owners for the rental amount from the security deposit to cover expenses for the month.
• Response Guarantee: PURE Property Management will offer one month of free services in case they don’t respond to any communication by the end of the next business day.
• Vendor Guarantee: All vendors are licensed state contractors and are properly insured.
• Property Code Compliance Guarantee: PURE will pay to bring properties up to code unless they remain up to the property code with locks and smoke alarms.
• Maintenance Guarantee: Maintenance performed by the PURE in-house maintenance company is guaranteed for workmanship for one year.

It’s important to note that the available guarantees vary widely from one PURE branch to another. Thus, interested property owners need to get in touch with the local team and ask about the protection included in the management contract.

PURE Property Types

According to our PURE Property Management review, the company manages single-family homes, townhomes, duplexes, triplexes, fourplexes, and small apartment buildings rented out on an annual basis.

PURE Property Management Costs

In each location, PURE charges different property management fees, ranging between flat fees and percentages of monthly rent. In many markets, property owners can choose between leasing only and full-service property management. In most cases, landlords need to cover a leasing fee, a monthly management fee, and a lease renewal fee as well as some additional costs. Some branches of PURE offer discounts to the owners of portfolios of multiple rental properties.

Below you can find the property management fees charged by PURE in each market where it operates:

Birmingham, AL

• Pricing not available

Huntsville, AL

• Pricing not available

Montgomery, AL

• Pricing not available

Tuscaloosa, AL

• Pricing not available

Flagstaff, AZ

• Pricing not available

Phoenix-Scottsdale, AZ

• Pricing not available

Antioch, CA

• Full-service management: 7.5% of monthly rent; leasing fee of 50% of one month’s rent; lease renewal fee of $195

Chico-Oroville, CA

• Full-service management: 9%-12% of monthly rent

Chula Vista, CA

• Full-service management: 8% of monthly fee; leasing fee of 25% of one month’s rent; lease renewal fee of $250
• Custom 3+ properties: Customized monthly management fee; leasing fee of 25% of one month’s rent; lease renewal fee of $250

Los Angeles, CA

• Pricing not available

Orange County, CA

• Full-service management: 8% of monthly fee; leasing fee of 25% of one month’s rent; lease renewal fee of $250

Petaluma, CA

• Tenant placement only: Leasing fee of 50% of one month’s rent; marketing fee of $299
• Full-service management fee: 8% of monthly rent; leasing fee of 35% of one month’s rent; marketing fee of $299

Roseville, CA

• Full-service management: 7.5% of monthly rent; leasing fee of 50% of one month’s rent

Sacramento, CA

• Full-service management: 7.5% of monthly rent; leasing fee of 50% of one month’s rent

San Diego, CA

• Full-service management: 8% of monthly fee; leasing fee of 25% of one month’s rent; lease renewal fee of $250
• Custom 3+ properties: Customized monthly management fee; leasing fee of 25% of one month’s rent; lease renewal fee of $250

San Francisco, CA

• Tenant placement only: Leasing fee of 50% of one month’s rent; marketing fee of $299
• Full-service management fee: 8% of monthly rent; leasing fee of 35% of one month’s rent; marketing fee of $299

Santa Cruz, CA

• Full-service management: 8% of monthly rent; leasing fee of $1,000; lease renewal fee of $250

Santa Rosa, CA

• Tenant placement only: Leasing fee of 50% of one month’s rent; marketing fee of $299
• Full-service management fee: 8% of monthly rent; leasing fee of 35% of one month’s rent; marketing fee of $299

Silicon Valley, CA

• Full-service management: 8% of monthly rent; leasing fee of $1,000; lease renewal fee of $250

Temecula, CA

• Leasing plan: Leasing fee of 75% of one month’s rent; lease renewal fee of $400
• Gold: $149/month; leasing fee of 50% of one month’s rent; lease renewal fee of $200
• Platinum: $189/month; leasing fee of 50% of one month’s rent; lease renewal fee of $100
• 3+ properties: $120/property/month; leasing fee of 50% of one month’s rent; lease renewal fee of $200

Ukiah, CA

• Tenant placement only: Leasing fee of 50% of one month’s rent; marketing fee of $299
• Full-service management fee: 8% of monthly rent; leasing fee of 35% of one month’s rent; marketing fee of $299

Denver, CO

• Pricing not available

Bonita Springs, FL

• Standard program: 10% of monthly rent; leasing fee of one month’s rent; lease renewal fee of $250
• 3+ properties: Customized monthly management fee and leasing fee; renewal fee of $250

Ocala, FL

• Standard program: 10% of monthly rent; leasing fee of one month’s rent; lease renewal fee of $250
• 3+ properties: Customized monthly management fee and leasing fee; renewal fee of $250

Atlanta, GA

• Pricing not available

Augusta, GA

• Pricing not available

Missouri Valley, IA

• Resident placement only: Leasing fee of 85% of monthly rent
• Full-service management: 8% of monthly rent; leasing fee of 50% of one month’s rent; lease renewal fee of $250

Kansas City, KS

• Full-service management: 8% of monthly rent; leasing fee of $350; lease renewal fee of $150; account set up fee of $100; marketing fee of $175

Topeka, KS

• Full-service management: 8% of monthly rent; leasing fee of $350; lease renewal fee of $150; account set up fee of $100; marketing fee of $175

Lexington, KY

• Full-service management: 9% of monthly rent; leasing fee of 50% of one month’s rent; lease renewal fee of 25% of one month’s rent

Twin Cities, MN

• Resident placement only: Leasing fee of 85% of monthly rent
• Full-service management: 8%-10% of monthly rent; leasing fee of 50% of one month’s rent; lease renewal fee of $250

Kansas City, MI

• Full-service management: 8% of monthly rent; leasing fee of $350; lease renewal fee of $150; account set up fee of $100; marketing fee of $175

Omaha, NE

• Resident placement only: Leasing fee of 85% of monthly rent
• Full-service management: 8% of monthly rent; leasing fee of 50% of one month’s rent; lease renewal fee of $250

Las Vegas, NV

• Full-service management: 8% of monthly rent; leasing fee of 50% of one month’s rent; lease renewal fee of $175
• Premium service management: $245/month + $10/month for rents of $2,000-$3,000; leasing fee of 50% of one month’s rent

Albuquerque, NM

• Full-service management: 10% of monthly rent; leasing fee of 50% of one month’s rent

Farmington, NM

• Full-service management: 10% of monthly rent; leasing fee of 50% of one month’s rent

Asheville, NC

• Procurement only: Leasing fee of one month’s rent
• Full-service management: 10% of monthly rent

Charlotte, NC

• Procurement only: Leasing fee of one month’s rent
• Full-service management: 10% of monthly rent

Oklahoma City, OK

• Pricing not available

Portland, OR

• Tenant placement only: Leasing fee of one month’s rent; set up fee of $250
• Full-service management of 1-4 units: 9% of monthly fee for single-family homes and 8% of monthly fee for 2-4 units; leasing fee of 50% of one month’s rent; set up fee of $250; lease renewal fee of $200
• Full-service management for 5+ units: 7% of monthly rent for 7-10 apartment units and 6% of monthly rent for 11+ apartment units; leasing fee of $350; set up fee of $250; lease renewal fee of $99

Charleston, SC

• Full-service management: 10% of monthly rent; leasing fee of 50% of one month’s rent; lease renewal fee of 25% of one month’s rent

Columbia, SC

• Full-service management: 10% of monthly rent; leasing fee of 50% of one month’s rent; lease renewal fee of 25% of one month’s rent

Nashville, TN

• All-inclusive management for 1 door: $225/month
• Full-service management: $125/month; leasing fee of $900; onboarding fee of $200; lease renewal fee of $250
• All-inclusive management for 2+ doors: $110/month for 2-4 doors and $100/month for 5+ doors; leasing fee of $900

Austin, TX

• Resident placement: Leasing fee of one month’s rent
• Full-service management: 8% of monthly rent; leasing fee of 80% of one month’s rent; lease renewal fee of $150

Dallas, TX

• Pricing not available

Fort Worth, TX

• Pricing not available

Round Rock, TX

• Resident placement: Leasing fee of one month’s rent
• Full-service management: 8% of monthly rent; leasing fee of 80% of one month’s rent; lease renewal fee of $150

Bellingham, WA

• Bronze plan: 8% of monthly rent; leasing fee of 75% of one month’s rent; lease renewal fee of $500
• Gold plan: 10% of monthly rent; leasing fee of 75% of one month’s rent; lease renewal fee of $395

Seattle, WA

• Pricing not available

Tacoma, WA

• Pricing not available

Western Wisconsin

• Resident placement only: Leasing fee of 85% of monthly rent
• Full-service management: 8%-10% of monthly rent; leasing fee of 50% of one month’s rent; lease renewal fee of $250

Some additional fees that landlords in certain locations need to cover include:

• State required NHD report: $49
• Initial set up/onboarding fee for existing tenants: $199-$250
• Bed bug inspection: $99
• Maintenance coordination markup: 10% of cost
• Annual 1099 preparation: $49
• Annual inspection: $99-$129
• Home warranty coordination fee: $35/incident
• Insurance claim handling: $100/incident

PURE Property Management Terms

Each branch of PURE operates independently, applying its own property management agreement. In some markets, under the Money Back Guarantee, property owners can test PURE for up to three months and get their money back if they are not entirely satisfied with the quality of services. In other locations, under the Happiness Guarantee or the Satisfaction Guarantee, landlords are free to opt out of management contracts at any time, with a 30-day notice, without having to pay any penalty fees.

However, investors need to contact the local office in their market and ask for a copy of the property management agreement to review diligently before making a decision.

PURE Property Management Reviews

There are about 150 online reviews of the PURE Property Management corporate offices on third-party websites that show very positive overall experiences. In addition, there are hundreds of reviews of the work of individual offices.

You can find PURE Property Management reviews on:

• Birdeye: Currently 4.4/5 stars based on 75 reviews
• Google: Currently 4.4/5 stars based on 73 reviews

Happy property owners and tenants highlight the impeccable experiences, the exceptional services, the true professionalism, the level of attentiveness, the outstanding results, the quick solutions of all issues, the willingness to work, the efficiency of work, the friendliness, the sweet and lovely team members who are very easy to work with, the excellent customer service, and the great communication.

Meanwhile, unhappy customers complain about horrible experiences, fraudulent practices, poor organization within the company, extreme neglect for maintenance requests, subpar maintenance work, withholding security deposits, and lack of proper and timely communication.

PURE Property Management reviews show major differences in the experiences of real estate investors and tenants across geographies, so it’s worth checking out the customer reviews of your local office before deciding to hire this property management company.

PURE Property Management Alternatives

Our review of PURE Property Management shows that this might be the right choice for some property owners in certain markets, but the company might not be able to meet the expectations of all investors in all locations.

Thus, we’ve provided the most popular PURE competitors:

HomeRiver Group

HomeRiver Group is the absolute best property management company for long-term rentals in the US market. Currently, the company works with 40,000+ rental properties and 32,000+ homes in HOA communities in 31 states, including the best cities to buy a rental property. HomeRiver Group manages single-family homes and small multifamily properties.

The company provides comprehensive services of high quality, at competitive rates. In different markets, they charge a mix of flat fees and percentages of monthly rent, in line with local trends. In all cases, property management fees are affordable and competitive, starting at 5% of rental income.

Mynd

Mynd is a popular full-service property management company focusing on single-family properties rented out on a long-term basis. Mynd has a portfolio of over 11,000 rentals located in about 30 cities in 12 states, from coast to coast.

The property management services provided by Mynd include everything, from listing and marketing, to maintenance and financial reporting. The company charges flat fees, which change from one market to another and which also depend on the number of properties in an investor’s portfolio. The range is from $75 to $199. Leasing and lease renewal are charged separately.

Evernest

Evernest is another well-known full-service property management firm. The company manages over 15,000 long-term rentals that belong to 6,000 investors. Evernest works with single-family homes, condos, and small multifamily properties.

As one of the best alternatives to PURE Property Management, Evernest delivers full-service management to long-term rentals. The fees depend on the market. Flat fees are between $89 and $199, while percentages of rental income fees are in the range of 7%-10% of monthly rent. Additionally, property owners need to pay a leasing fee and a lease renewal fee.

Poplar Homes

Poplar Homes is a tech-based, full-service property management company that operates more than 15,000 rental homes at the moment. The company is available in numerous markets in 17 states. They work with single-family homes, townhouses, apartments, duplexes, triplexes, and fourplexes.

Poplar Homes offers three different service packages, including both leasing only and full-service property management. The leasing fees range from 50% to 100% of one month’s rent, while the monthly management fee is between 4% and 15% of monthly rent.

A Better Property Management

A Better Property Management is one of the oldest long-term rental property managers in the US market, whose services are available in Long Beach and West Orange County, making it one of the top property managers in California. The limited geographical coverage is the main drawback of this full-service property management company which works with houses, townhomes, condos, and apartment buildings. Currently, the company manages more than 150 properties.

A Better Property Management covers all tasks required to operate a long-term rental business, from filling vacancies, all the way to property maintenance and financial management. The monthly property management fees range from 5% to 7% of rent, depending on the property type and size.

Haven Property Management

Haven Property Management is a full-service property management firm serving the Puget Sound area, which makes it one of the best property management companies in Washington State. Unlike other top competitors of PURE, Haven has a relatively limited market coverage. The company works with houses, townhomes, and condos rented out on a long-term basis.

Haven Property Management delivers all-inclusive services to Washington State landlords. The company offers a very clear pricing model, where monthly management fees amount to 10% of monthly rent for all locations and all property types. Leasing fees and lease renewal fees are also fixed, with no hidden charges.

ES Property Management

ES Property Management is one of the best property managers in Indianapolis. The firm takes care of single-family homes, condos, apartments, duplexes, and other residential properties rented out on a long-term basis as well as of entire rental portfolios.

The services provided by ES Property Management are comprehensive, from placing tenants to maintaining properties. The company applies a clear, simple pricing model, where the monthly property management fee is 10% of income and the leasing fee is 90% of one month’s rent.

Takeaway

Our PURE Property Management review reveals that this company could be a good choice for investors with rentals in the covered markets. Services are comprehensive, and management fees are generally comparable to local levels.

However, some negative reviews by property owners and renters raise concerns about the trustworthiness of PURE. Moreover, the firm does not cover all top investment markets across the US.

HomeRiver Group is the best PURE Property Management alternative as they provide full-service property management at competitive rates. Mynd, Evernest, Poplar Homes, A Better Property Management, Haven Property Management, and ES Property Management could also work out for investors focused on the property types and locations managed by these companies.