Maximizing Profits: The Best Markets in Georgia for Airbnb Investors

The Airbnb investment landscape is thriving in Georgia, home to diverse attractions from the historic charm of Savannah to the adventurous allure of Cleveland. This guide delves into the top markets in Georgia for Airbnb investors, analyzing key metrics such as return on investment (ROI), average daily rate (ADR), occupancy rate, and estimated annual revenue. Whether you're a seasoned investor or a newbie, this article will help you identify profitable markets to maximize your returns.

Discovering the best of the best Airbnb markets across the United States is a breeze when utilizing Awning's Top Airbnb Market tool. Updated on a monthly basis, this comprehensive resource offers rankings and direct links to the Airbnb data of each market, providing you with the necessary knowledge to make informed decisions.

Here are some of the top markets in Georgia for Airbnb investors:

1. Cleveland, GA - Best for Outdoor Adventure and Wedding Tourism
2. Savannah, GA - Best for Cultural and Historical Tourism
3. Trenton, GA - Best for Access to Popular Tourist Destinations
4. Milledgeville, GA - Best for Lake-side Vacation Rentals
5. Chickamauga, GA - Best for Historic Preservation and Outdoor Recreation
6. Waleska, GA - Best for Vacation Rentals Near Lake Arrowhead
7. Darien, GA - Best for Blend of History, Culture, and Outdoor Activities
8. Columbus, GA - Best for Large Market Potential in a Historic City

1. Cleveland, GA

Cleveland, GA presents a golden opportunity for investors seeking to capitalize on the short-term rental market. Situated near popular attractions like Helen, GA and the North Georgia Mountains, Cleveland offers a unique blend of outdoor adventure and small-town charm that attracts visitors year-round. Additionally, the city's growing reputation as a wedding destination has led to an increase in demand for short-term rentals, making it an attractive market for investors looking to profit from Airbnb.

Investors in Cleveland, GA can expect an ROI of 10%, with an ADR of $213 and an occupancy rate of 62%. This translates to an annual revenue of $36k, making it a lucrative market for those looking to invest in short-term rentals. With a medium-sized market of 207 Airbnbs and an average Airbnb price of $368k, there is ample opportunity for investors to enter the market and capitalize on the growing demand for short-term rentals in Cleveland.

To stand out from the competition, emphasize the town's unique selling points. Highlight its proximity to popular tourist destinations like Helen, known for its Bavarian-style architecture and festivals, and the North Georgia Mountains, renowned for their scenic beauty and outdoor activities. Additionally, emphasize Cleveland's growing popularity as a wedding destination, attracting couples looking for a picturesque location to tie the knot.

To maximize occupancy rates, consider tailoring your property to cater to the needs and preferences of various guest segments. For outdoor enthusiasts, provide amenities such as hiking gear, maps, and guides to explore the nearby trails. For wedding guests, offer special packages or partnerships with local wedding venues and vendors to enhance their experience. Emphasize exceptional customer service and attention to detail to ensure a memorable stay for all guests.

By marketing your property effectively through online platforms, social media, and targeting relevant wedding and travel websites, you can reach a wide audience and attract guests seeking a memorable experience in Cleveland.

Investors who are interested in Cleveland, GA should have a keen eye for property management and a willingness to invest in marketing and advertising to attract guests. With the city's growing popularity as a wedding destination, investors who are able to cater to this market may see even greater returns on their investment. Additionally, those who are able to offer unique and memorable experiences for guests, such as guided hikes or local food tours, may be able to differentiate themselves from the competition and attract more bookings.

2. Savannah, GA

Savannah is an excellent opportunity for investors who are looking for a stable and profitable market. It is a historic city that draws in millions of tourists each year. Its charming architecture, rich history, and vibrant culture make it a top destination for travelers who need short-term rentals in the area. The city also has a strong tourism industry, with events such as the Savannah Music Festival and the Savannah Food and Wine Festival drawing in large crowds. Additionally, the city's growing tech industry and strong job market make it an attractive location for long-term rentals as well.

Savannah's large market size and high average Airbnb price make it an ideal market for investors looking for a high return on investment. With over 2,000 Airbnb listings in the city, there is a lot of competition, but the high demand for short-term rentals in Savannah ensures a steady stream of bookings. The city's high average daily rate of $170 and occupancy rate of 60% translates to an average annual revenue of $30k per listing, making it a lucrative market for investors.

Investors who are interested in Savannah's market should be prepared to invest in high-end properties that can command a premium price. The city's historic district is a popular area for short-term rentals, but properties in this area can be expensive, averaging at $628k. Thus, investors might also want to consider properties in up-and-coming neighborhoods like Starland and Thomas Square.

3. Trenton, GA

Tucked away in the picturesque landscapes of Georgia, Trenton emerges as a promising market for investors seeking opportunities in the short-term rental industry. This small town is located near popular tourist destinations like Lookout Mountain and Chattanooga, making it an attractive location for travelers seeking accommodations in the area. Additionally, Trenton has a growing number of local events and festivals that draw visitors year-round, further increasing the demand for short-term rentals.

With a projected ROI of 9%, Trenton offers a favorable return on investment for investors. The average annual revenue per listing is estimated at $28k, considering the market's ADR of $138 and an occupancy rate of 60%. Although the market size is small, with 44 Airbnb listings, the demand for short-term rentals in Trenton is evident, providing a stable occupancy rate.

Investors interested in Trenton should consider the average Airbnb price of $297k. This suggests that properties in the area are relatively affordable compared to some other markets. However, it's important to note that the market is still developing, and property values may appreciate as the area gains popularity.

To make the most of your investment, leverage Trenton's proximity to popular tourist destinations and local attractions. Showcase the majestic beauty of Lookout Mountain, a nature lover's paradise offering breathtaking hiking trails, panoramic views, and captivating natural wonders. Highlight the close proximity to Chattanooga, a vibrant city brimming with cultural attractions, eclectic dining options, and a bustling waterfront. Additionally, emphasize Trenton's local events and festivals that bring the community together and attract visitors throughout the year, creating a vibrant and dynamic atmosphere.

When it comes to your property, strive for excellence to differentiate yourself in the market. Craft a welcoming and comfortable space with stylish furnishings, modern amenities, and a touch of local charm. Consider providing unique experiences such as guided hikes, local culinary tours, or personalized recommendations for exploring the area. By curating memorable guest experiences and going the extra mile to showcase Trenton's hidden treasures, you can attract discerning travelers and secure a high occupancy rate.

Overall, investors who are looking for a relatively low-risk opportunity with steady returns would do well in Trenton, GA. The town's proximity to popular tourist destinations and growing local events make it a stable market for short-term rental investors.

4. Milledgeville, GA

Nestled in the heart of Georgia, Milledgeville stands as a sound investment choice for those looking to venture into the profitable short-term rental market. With its rich historic charm and convenient proximity to Lake Sinclair, this idyllic destination beckons tourists and vacationers year-round, offering a blend of cultural heritage and natural beauty.

Financially, Milledgeville offers a projected ROI of 7%, with an ADR of $152 and an occupancy rate of 54%. This translates to a revenue of $21k per annum, which is impressive for a small market. Additionally, the average price of an Airbnb property in Milledgeville is $241k, making it an affordable option for investors looking to enter the market. The 77 active Airbnbs signify a small yet vibrant market size, presenting ample opportunities to establish a presence and cater to the steady flow of visitors seeking a memorable stay.

Investors can capitalize on Milledgeville's historic charm by highlighting the city's rich history and cultural attractions. Promoting the city's historical landmarks, such as the Old Governor's Mansion and Andalusia Farm, can attract tourists interested in exploring Milledgeville's heritage. Additionally, marketing the proximity to Lake Sinclair and promoting outdoor activities such as boating, fishing, and water sports can further attract vacationers seeking a lakeside retreat.

Investors should also consider the potential for growth and development in the area. Monitoring local trends, such as infrastructure improvements, new attractions, or events, can provide insights into the market's future prospects. By staying informed and adapting to changes, investors can position themselves for long-term success in Milledgeville's short-term rental market.

Investors who would do well in Milledgeville are those who appreciate the city's historic charm and are willing to invest in properties that reflect that. Properties that offer unique features, such as a historic home or a lakefront view, are likely to attract guests and generate higher revenue. Overall, Milledgeville presents a promising opportunity for Airbnb investors who are looking for a profitable market with a small-town feel.

5. Chickamauga, GA

Situated in the enchanting region of Georgia, Chickamauga presents an attractive market for investors seeking profitable ventures in the Airbnb rental market. With its small-town charm and proximity to popular destinations like Chattanooga and Lookout Mountain, Chickamauga offers a unique experience for travelers seeking a break from the hustle and bustle of city life. The town's rich history and outdoor recreation opportunities also make it an attractive destination for families and adventure seekers alike.

Investors in Chickamauga can expect a healthy return on investment, with an average ROI of 9%. The average daily rate for Airbnb rentals in the area is $124, with an occupancy rate of 66%. This translates to an annual revenue of $26k for a single Airbnb property. While the market size is small, with only 32 active Airbnb listings, the average price for a property in Chickamauga is relatively affordable at $306k, making it an accessible market for new investors.

To attract guests, market your property's proximity to key attractions and emphasize the experiences that await them in Chickamauga and its surrounding areas. Promoting easy access to attractions like Ruby Falls, Rock City, and the Tennessee Aquarium can help capture the attention of potential guests. Additionally, highlight its historic charm by showcasing the town's rich heritage, including well-preserved architecture, historical landmarks, and captivating museums. Emphasize the proximity to Chattanooga, a vibrant city offering a myriad of cultural, culinary, and entertainment options. Additionally, showcase the natural wonders of Lookout Mountain and nearby hiking trails, inviting outdoor enthusiasts and nature lovers to experience the beauty of the region.

Investors who are interested in Chickamauga should have a passion for historic preservation and outdoor recreation. The town's charm lies in its ability to transport visitors back in time, and investors who are committed to maintaining the town's historic integrity will do well in this market. Additionally, investors who are willing to invest in outdoor amenities like hiking trails and bike rentals will attract adventure seekers and families looking for an active vacation. Overall, Chickamauga offers a unique opportunity for investors who are looking for a small-town experience with big returns.

6. Waleska, GA

Waleska, GA presents a sound investment opportunity for those looking to capitalize on the short-term rental market. Located near Lake Arrowhead, this small market offers a unique opportunity for investors to tap into a niche market of outdoor enthusiasts and vacationers seeking a peaceful retreat. With only 34 Airbnbs currently operating in the area, there is plenty of room for growth and expansion.

Despite its small size, Waleska, GA boasts an impressive ROI of 9% and an ADR of $306. This translates to a revenue of $45k, making it a profitable investment for those willing to put in the effort. The occupancy rate of 57% indicates that there is still room for improvement, but with the right marketing strategy and attention to detail, investors can easily increase their occupancy rates and maximize their profits.

Considering the average Airbnb price of $517k, investors should be prepared to make a substantial investment in Waleska's short-term rental market. Additionally, investors should factor in ongoing expenses, property management, and the competition in the area.

The allure of Lake Arrowhead and its recreational activities, including boating, fishing, and hiking, attracts visitors year-round. Highlighting the proximity to this natural attraction and emphasizing the availability of waterfront properties or properties with scenic views can help attract guests seeking a relaxing lakeside getaway.

To attract guests, market your property as a gateway to relaxation, outdoor adventures, and the serenity of lakeside living. Highlight nearby attractions such as golf courses, wineries, and local events. Provide guests with personalized recommendations for dining, shopping, and exploring the charming towns and scenic spots in the surrounding area. By offering a curated experience tailored to your guests' interests, you can differentiate your property and attract a loyal customer base.

By leveraging the natural beauty of the area, providing exceptional guest experiences, and showcasing the unique attractions and activities that Waleska and its surroundings offer, you can tap into the rising demand for accommodations and establish a thriving presence in this tranquil locale.

7. Darien, GA

Darien, GA is a hidden gem for Airbnb investors looking to capitalize on the growing tourism industry in the state. With its prime location near popular destinations like Savannah and St. Simons Island, Darien offers visitors a unique blend of history, culture, and outdoor activities. The town's historic district is a major draw for tourists, with its well-preserved architecture and charming shops and restaurants. Additionally, Darien is home to several nature reserves and parks, making it a popular destination for outdoor enthusiasts.

Investors in Darien can expect a healthy return on investment, with an average ROI of 8%. The town's small market size and limited number of Airbnbs (just around 55 currently) means that there is less competition for bookings, allowing investors to charge higher rates. The ADR for Airbnbs in Darien is $144, with an occupancy rate of 67%. This translates to an annual revenue of $24k per Airbnb, making Darien an attractive option for investors looking to generate passive income.

To maximize the potential of your investment, leverage the diverse range of attractions and activities that surround Darien. Highlight the close proximity to Savannah, a city renowned for its historic charm, cultural landmarks, and exceptional culinary scene. Emphasize the allure of St. Simons Island, where guests can enjoy pristine beaches, world-class golf courses, and upscale resorts. Showcase Darien's own historic district, featuring picturesque streets adorned with well-preserved colonial-era buildings and delightful shops. Highlight the wealth of outdoor recreational opportunities, such as fishing, boating, and exploring the untouched natural landscapes of nearby national wildlife refuges.

When it comes to your Airbnb property, create an inviting and unique atmosphere that harmonizes with Darien's historic charm. Pay attention to the details, including tasteful decor, comfortable furnishings, and well-appointed amenities that enhance the guest experience. Consider incorporating elements of local history and coastal aesthetics into the design and ambiance of your property. Offer guests access to outdoor spaces where they can unwind and immerse themselves in the coastal ambiance.

To attract guests, position your property as a gateway to a captivating array of experiences. Highlight nearby attractions such as historic sites, art galleries, and local festivals. Showcase opportunities for outdoor adventures like kayaking, birdwatching, and traversing nature trails. Provide guests with insider tips and recommendations for the finest seafood restaurants, local seafood markets, and scenic spots to witness breathtaking sunsets.

Investors who are interested in Darien should have a long-term investment strategy and a willingness to be hands-on with their properties. The town's small market size means that investors should focus on maintaining high occupancy rates and providing exceptional guest experiences. Overall, Darien is an excellent choice for investors who are looking for a stable, profitable market with a unique charm and character.

8. Columbus, GA

Columbus, GA presents a promising opportunity for short-term rental investors. The city's growing economy and military presence, along with its proximity to popular tourist destinations like Callaway Gardens and Fort Benning, contribute to its appeal as an up-and-coming market.

With an estimated ROI of 9%, Columbus offers a potential return on investment that outperforms many other markets. The average annual revenue per listing is projected to be around $14k, considering the market's ADR of $98 and an occupancy rate of 63%. Although the market size is small, with 380 Airbnb listings, it still offers opportunities for investors to establish a presence and capitalize on the city's growth. The average Airbnb price of $168k is a more affordable investment amount compared to properties in other areas.

Columbus' growing economy, driven by industries such as healthcare, education, and technology, provides a stable foundation for short-term rental investments. The city's military presence, with Fort Benning nearby, contributes to a consistent demand for accommodations, particularly from military personnel and their families. Investors can target this specific market segment to ensure a steady stream of bookings and maintain high occupancy rates.

The city's proximity to Callaway Gardens, a popular destination known for its beautiful gardens, recreational activities, and events, presents an opportunity for investors to attract tourists seeking a nature-oriented retreat. Marketing the convenience of staying in Columbus while exploring Callaway Gardens can be an effective strategy to capture this target audience.

Additionally, staying informed about local events and activities, such as military graduations, festivals, and sports events, can help investors capitalize on peak demand periods and maximize occupancy rates.

To ensure a positive guest experience, maintaining well-equipped and well-maintained properties is crucial. Providing amenities that cater to the needs and preferences of both military guests and tourists, such as comfortable furnishings, reliable Wi-Fi, and easy access to popular attractions, can enhance the guest experience and contribute to positive reviews.

In summary, Columbus, GA, with its growing economy, military presence, and proximity to popular tourist destinations, offers an up-and-coming market for short-term rental investors. By targeting military personnel, tourists visiting attractions like Callaway Gardens, and other visitors drawn to the city's growing economy, investors can potentially achieve a positive return on their investment.

Bottom Line

Investing in Airbnb properties across various Georgia markets can be a lucrative venture if you choose wisely. From the wedding hotspot of Cleveland to the historic beauty of Savannah, each market offers unique opportunities for substantial returns. Successful investing requires keen understanding of each market's dynamics, a focus on property management, and a willingness to provide unique guest experiences. By leveraging the insights provided in this guide, you can make informed decisions and maximize your investment profits.

Invest wisely in Georgia's vacation rental market by perusing a curated selection of properties for sale in the state. Follow this link to get started.