Kansas Uncovered: Exploring the Top Airbnb Markets for Profitable Investments

Airbnb investing can be a profitable venture when you know the right markets to consider. In this guide, we’ll explore the top Airbnb markets in Kansas, providing insights into each city's unique features, return on investment (ROI), average daily rate (ADR), occupancy rates, and market sizes. Whether you're a seasoned investor or just starting out, this comprehensive look at Airbnb investing in Kansas will help you make informed decisions.

Simplify your search for the top-notch Airbnb markets in the United States with Awning's Top Airbnb Market tool. This comprehensive tool is regularly updated and offers insightful rankings along with direct links to the Airbnb data of each market, empowering you to make well-informed decisions with confidence.

Explore the top Airbnb markets in Kansas, each best for a specific investor profile:

1. Hutchinson, KS - Best for investors seeking steady rental demand due to local tourism
2. Topeka, KS - Best for those seeking high demand for short-term rentals
3. Lawrence, KS - Ideal for investors targeting college students and their families
4. Kansas City, KS - Great for those seeking a high volume of bookings from a diverse range of guests‍
5. Overland Park, KS - Perfect for investors looking for a family-friendly market with strong job market and schools‍
6. Wichita, KS - Perfect for new investors due to its lower barrier to entry and strong growth potential

1. Hutchinson, KS

Hutchinson, KS is a top market for Airbnb investors due to its thriving tourism industry. The city is home to several popular attractions, including the Kansas State Fair and the Cosmosphere Space Museum, which draw in a steady stream of visitors throughout the year. As a result, there is a strong demand for short-term rentals in the area, making it an attractive opportunity for investors looking to capitalize on the growing popularity of Airbnb.

Investing in Airbnb properties in Hutchinson can potentially yield an impressive return on investment of 11%. With an estimated annual revenue of $12,000, this market showcases the potential for steady rental income.

With an occupancy rate of 61%, Hutchinson exhibits a healthy demand for short-term rentals. The ADR of $85 indicates guests' willingness to invest in quality accommodations in Hutchinson.

The average Airbnb price in Hutchinson stands at $107,000, presenting an affordable entry point for investors looking to establish their presence in this vibrant market. The lower average price tag offers a range of options for investors, ensuring accessibility without compromising on the robust demand for short-term accommodations.

Hutchinson boasts a market size of 128 Airbnbs, indicating a moderate level of competition. However, with strategic marketing and exceptional guest experiences, investors can establish a strong presence and stand out in this dynamic market.

To make your property stand out, promote the city's popular tourist attractions to attract a diverse range of travelers. Highlight the excitement and tradition of the Kansas State Fair, an annual event that attracts people from across the state and beyond. The fair offers a variety of entertainment, including concerts, livestock shows, carnival rides, and food vendors. During the fair's duration, there is a significant surge in the demand for short-term rentals as visitors seek convenient and comfortable accommodations.

The Cosmosphere Space Museum is another major attraction that contributes to the city's tourism appeal. This world-class museum offers an exciting space exploration experience, featuring artifacts from space missions and interactive exhibits. The museum's appeal to space enthusiasts and families makes Hutchinson a destination for educational and entertaining trips.

To enhance occupancy rates, tailor your marketing efforts to target specific guest segments. Highlight the appeal of Hutchinson's events and festivals, such as the Rod Run Classic Car Show or the Salt City Half Marathon, to attract enthusiasts and participants. Additionally, emphasize the city's proximity to outdoor recreational areas, such as Cheney State Park or the Sand Hills State Park, where guests can engage in activities like hiking, fishing, and picnicking.

Furthermore, investors can enhance the guest experience by providing additional amenities and services that cater to the interests of visitors, such as offering discounted tickets to local attractions, providing information on nearby dining options, or showcasing the unique aspects of Hutchinson's culture and history.

Hutchinson, KS, beckons investors with its strong Airbnb demand, fueled by the allure of the Kansas State Fair and the Cosmosphere Space Museum. The city's impressive ROI, competitive ADR, and manageable market size offer an enticing environment for investors to thrive.

2. Topeka, KS

Topeka, KS presents an appealing opportunity for investors looking to profit from the Airbnb market. The city's combination of a low cost of living and high demand for short-term rentals from business travelers and tourists make it an attractive location for investment.

With an estimated ROI of 12%, Topeka offers the potential for a strong return on investment. The average annual revenue per listing is projected to be around $11k, taking into account the market's ADR of $85 and an occupancy rate of 63%. Although Topeka is considered a small market with 123 Airbnb listings, the demand from business travelers and visitors to the state capital creates a consistent need for short-term rental accommodations.

Topeka's appeal as a short-term rental market is enhanced by its status as the state capital of Kansas and its proximity to popular attractions such as Lake Shawnee. The city attracts a significant number of business travelers who visit for meetings, conferences, and government-related activities. Additionally, Lake Shawnee offers recreational opportunities, including boating, fishing, and hiking, attracting tourists seeking outdoor activities.

Investors should take advantage of Topeka's low cost of living, which contributes to affordable real estate prices. The average Airbnb price in Topeka is $132k, making it an accessible market for potential investors. The lower price point can also attract budget-conscious travelers, contributing to a potentially higher occupancy rate.

To maximize occupancy rates and attract guests, investors should consider the needs of business travelers and tourists visiting the area. Emphasizing the proximity of their properties to the state capital, government offices, and major business centers can be appealing to business travelers. Highlighting the recreational opportunities at Lake Shawnee and other nearby attractions can attract leisure travelers and outdoor enthusiasts.

Investors may also consider offering amenities and services that cater to the needs of business travelers, such as high-speed internet, dedicated workspaces, and convenient access to transportation. Providing information on local dining options, entertainment venues, and cultural attractions can enhance the guest experience and encourage positive reviews.

In summary, Topeka, KS, with its low cost of living, high demand for short-term rentals, and proximity to key attractions, offers a promising market for investors seeking profitable opportunities in the Airbnb sector. The estimated ROI, coupled with affordable real estate prices, creates an attractive investment landscape. By catering to the needs of business travelers and tourists, investors can capitalize on the demand and generate solid returns in Topeka's short-term rental market.

3. Lawrence, KS

Lawrence, KS is a popular college town and a top market for Airbnb investors due to its high demand for short-term rentals from visiting families, alumni, and sports fans. The city also attracts tourists with its vibrant arts scene, historic landmarks, and outdoor recreation opportunities.

The estimated ROI of 8% in Lawrence indicates a favorable return on investment for potential investors. The market's average annual revenue per listing is projected to be around $16k, considering an ADR of $100 and an occupancy rate of 65%. While Lawrence is considered a small market with 240 Airbnb listings, its appeal as a college town and its proximity to Kansas City contribute to a consistent demand for short-term accommodations.

The city's lively atmosphere stems from being home to the University of Kansas, attracting students, faculty, and visitors attending university-related events and activities. Lawrence also boasts a thriving arts and cultural scene, with numerous galleries, theaters, and music venues that draw in visitors throughout the year. Additionally, its proximity to Kansas City, located less than an hour away, offers easy access to the attractions and amenities of a larger metropolitan area, including professional sports, shopping, and entertainment.

Investors in Lawrence should consider targeting the college and university market by providing accommodations that cater to the needs of students, parents, and visiting faculty. Furnished apartments or houses located near the university campus can be particularly appealing to this demographic. Emphasizing amenities such as proximity to campus, high-speed internet, study spaces, and communal areas can help attract students and academics seeking comfortable and convenient lodging options.

Furthermore, Lawrence's appeal as a weekend getaway destination for Kansas City residents and visitors opens up opportunities to target leisure travelers. Highlighting the city's cultural events, local dining scene, and outdoor recreational activities can entice tourists seeking a vibrant and unique experience.

It's worth noting that Lawrence's average Airbnb price is $272k, reflecting the potential for higher-end properties and investment opportunities. Investors may find properties near the university or in desirable neighborhoods that offer attractive rental potential.

Investors looking for a stable and profitable market with a diverse range of guests would do well in Lawrence. The city's strong tourism industry and steady influx of visitors make it an attractive option for those seeking a reliable return on investment. Additionally, investors who are interested in catering to college students and their families may find Lawrence to be a particularly lucrative market.

4. Kansas City, KS

Kansas City, located on the border of Kansas and Missouri, is a top market for Airbnb investors due to its large and diverse population, thriving arts and culture scene, and numerous tourist attractions. The city is home to several major sports teams, including the Kansas City Chiefs and Royals, as well as popular destinations like the Country Club Plaza and the Nelson-Atkins Museum of Art.

The estimated ROI of 9% indicates a strong return on investment for potential investors in Kansas City. The market's average annual revenue per listing is projected to be around $14k, considering an average daily rate of $100 and an occupancy rate of 64%. The city has a sizeable market with 242 Airbnb listings, providing a range of investment options for interested investors.

Kansas City's appeal stems from its central location, making it a convenient destination for both leisure and business travelers. The city offers a variety of attractions, including the renowned Country Club Plaza, a premier shopping and entertainment district known for its Spanish-inspired architecture and vibrant atmosphere. Westport, another popular neighborhood, is known for its lively nightlife, diverse dining options, and entertainment venues. These attractions contribute to the high demand for short-term rentals in these desirable neighborhoods.

Additionally, Kansas City is home to a thriving arts and music scene, including the Kansas City Symphony, the Nelson-Atkins Museum of Art, and the Kauffman Center for the Performing Arts. The city also boasts several professional sports teams, including the Kansas City Chiefs (NFL) and the Kansas City Royals (MLB), attracting sports enthusiasts year-round.

Investors in Kansas City should consider targeting popular neighborhoods like Westport and the Country Club Plaza, as these areas tend to attract a higher volume of visitors. Properties situated near key attractions, entertainment venues, and business centers can command premium rental prices. Emphasizing amenities such as proximity to local landmarks, public transportation options, and unique features of the property can help attract guests and maximize occupancy rates.

Furthermore, Kansas City's central location in the Midwest makes it a convenient stopover for travelers passing through or exploring the region. The city's accessibility, with major highways intersecting and an international airport, adds to its appeal as a destination for short-term stays.

Investors may also want to consider the growing trend of experiential travel. Offering unique experiences or themed accommodations can help differentiate listings and attract guests seeking memorable stays. Examples include providing access to local events or organizing guided tours showcasing the city's art, music, or culinary scene.

Investors who are interested in a larger market with a wide range of guests and attractions would do well in Kansas City. The city's size and diversity make it an attractive option for investors seeking a high volume of bookings and a variety of guest types. Additionally, investors who are interested in catering to sports fans and tourists may find Kansas City to be a particularly lucrative market.

5. Overland Park, KS

Another top market for Airbnb investors in Kansas is Overland Park. This city is located in the Kansas City metropolitan area and is known for its high quality of life, excellent schools, and strong job market. Overland Park also has a growing tourism industry, with attractions such as the Overland Park Arboretum and Botanical Gardens, the Museum at Prairiefire, and the Deanna Rose Children's Farmstead. The city's real estate market is also affordable, making it an attractive option for investors.

The estimated ROI of 7% indicates a solid return on investment for potential investors in Overland Park. The market's average annual revenue per listing is projected to be around $21k, calculated by dividing the revenue by the average Airbnb home price. The average daily rate (ADR) of $142 and an occupancy rate of 60.7% contribute to the revenue potential.

Overland Park has a medium-sized market with 249 Airbnb listings, providing a range of investment options for interested investors. The average price of an Airbnb home in the area is around $301k, indicating the potential value of properties in the market.

One of the key factors that make Overland Park appealing is its proximity to popular attractions. The Kansas City Zoo, known for its diverse animal exhibits and family-friendly environment, attracts both local residents and tourists. Worlds of Fun amusement park offers thrilling rides, water slides, and live entertainment, making it a major draw for visitors of all ages. The city's proximity to these attractions ensures a consistent demand for short-term rentals, which is beneficial for investors.

In addition to its attractions, Overland Park offers a family-friendly environment, excellent schools, and a strong job market. These factors contribute to a steady influx of visitors, including families, business travelers, and individuals relocating to the area. This diverse mix of visitors creates a consistent demand for short-term accommodations, making Overland Park an attractive investment location.

Investors should consider targeting properties near popular attractions, as well as areas that are close to business centers and corporate headquarters. Providing comfortable and well-appointed accommodations that cater to the needs of families, business travelers, and individuals seeking convenience and comfort will likely yield positive results.

Investors who are interested in a stable and family-friendly market would do well in Overland Park. The city's strong job market and excellent schools make it an attractive option for families, which in turn drives demand for short-term rentals. Additionally, the city's focus on sustainability and green initiatives aligns with the values of many Airbnb guests. Overall, Overland Park offers a low-risk investment opportunity with strong potential for long-term growth.

6. Wichita, KS

Investors who are looking for a market with a lower barrier to entry and a strong potential for growth should consider Wichita, KS. The city's affordable real estate prices and growing tourism industry make it an ideal market for new investors or those looking to expand their portfolio. With a high demand for short-term rentals and a low supply of available properties, investors can expect to see a steady stream of bookings and a strong ROI. This market is ideal for investors who are willing to put in the effort to build a successful Airbnb business and capitalize on the city's potential for growth.

With a projected ROI of 9%, the potential return on investment is favorable. This is calculated by dividing the estimated revenue of $11k by the average Airbnb price of $152k.

The city's affordable real estate market and medium market size with 542 Airbnb listings provide a range of investment options for potential investors. The availability of affordable properties allows investors to enter the market at a lower cost, while the medium market size ensures a good balance between supply and demand.

The ADR of $85 and occupancy rate of 59% indicate a decent demand for short-term rentals in Wichita. While the ADR might be lower compared to some other markets, the occupancy rate ensures a consistent flow of bookings and revenue throughout the year.

The city's diverse range of attractions, including museums, parks, and a thriving food and arts scene, play a significant role in driving tourism. Popular attractions such as the Sedgwick County Zoo, Exploration Place, and Old Cowtown Museum attract visitors throughout the year, contributing to the demand for short-term accommodations.

Investors looking to maximize their returns in Wichita should consider factors such as property location, amenities, and marketing strategies. It is advisable to target properties near popular tourist attractions, business districts, or areas with high demand. Providing a comfortable and well-maintained space with desirable amenities can help attract more bookings and positive reviews.

Overall, Wichita, KS is a promising market for Airbnb investors who are looking for a market with high ROI potential and a low barrier to entry. With a growing economy and diverse attractions, the city is an attractive destination for travelers and offers a strong demand for short-term rentals. Investors who are willing to put in the effort to build a successful Airbnb business can expect to see a solid return on investment and capitalize on the city's potential for growth.

Bottom Line

Choosing the right Airbnb market is crucial to your investment success. Kansas, with its diverse range of cities, presents a multitude of opportunities. Hutchinson, Lawrence, Kansas City, Wichita, Overland Park, and Topeka each offer unique advantages and strong ROI potential. Understanding the unique characteristics of each market, from local attractions to market size and average Airbnb prices, will help you optimize your investment strategy..