Top Airbnb Investment Locations Michigan

As an Airbnb investor, your mission is to uncover the markets that promise the best returns. In this article, we delve deep into Michigan's Airbnb landscape, showcasing markets like Boyne Falls, Grand Rapids, and Traverse City. You'll gain insights into important metrics like return on investment (ROI), average daily rates (ADR), and occupancy rates, ultimately helping you decide where to plant your investment roots.

Awning's Top Airbnb Market tool simplifies the process of finding the top-notch Airbnb markets across the United States. With monthly updates, this comprehensive tool offers rankings and direct links to the Airbnb data of each market, equipping you with valuable insights.

As an investor, understanding the diverse market offerings is vital to your success. Here are some top Airbnb markets in Michigan:

1. Boyne Falls, MI - Best for Outdoor Recreation Investments
2. Grand Rapids, MI - Best for Cultural Tourism Investments
3. Traverse City, MI - Best for Beachfront Investment Properties
4. Mears, MI - Best for High-ROI Investments
5. Benton Harbor, MI - Best for Great Lakes Tourism Investments
6. East Jordan, MI - Best for Peaceful Retreat Investments
7. Bridgman, MI - Best for Wine Tourism Investments
8. Mancelona, MI - Best for Affordable Market Investments
9. Lexington, MI - Best for Beachfront and Historical Tourism Investments.

1. Boyne Falls, MI

Boyne Falls, MI, stands out as a premier destination for investors seeking a thriving Airbnb rental market. Nestled in the heart of picturesque surroundings and renowned for its proximity to popular ski resorts and outdoor recreational activities, Boyne Falls offers a captivating blend of natural beauty and adventure.

With a promising ROI of 17%, investors can expect a lucrative revenue stream of $54k annually. The average Airbnb price in Boyne Falls is $293k, making it an attractive entry point for those looking to establish a presence in this market. Despite its relatively small size of 231 active Airbnbs, Boyne Falls boasts an ADR of $319 and an occupancy rate of 55%, indicating a strong demand for accommodations.

To maximize the potential of their investments, hosts should focus on highlighting the unique qualities of their properties and the attractions that make Boyne Falls a desirable destination. Emphasize the proximity to popular ski resorts such as Boyne Mountain Resort and Boyne Highlands Resort. Highlight the variety of winter activities available, including skiing, snowboarding, tubing, and snowshoeing. Showcase the convenience of staying in Boyne Falls, allowing guests easy access to the slopes and a cozy retreat after a day of outdoor adventures.

Highlight the outdoor recreational activities available during the warmer months. Promote activities such as golfing, hiking, fishing, and boating in the nearby lakes and rivers. Provide information on local outfitters, rental services, and guided tours to help guests make the most of their outdoor experiences in Boyne Falls.

Boyne Falls' growing tourism industry offers an opportunity to attract visitors year-round. Emphasize the charm and character of the town, highlighting local events, festivals, and attractions. Promote the vibrant arts scene, showcasing galleries, studios, and live performances that showcase local talent. Inform guests about nearby attractions such as the Avalanche Bay Indoor Waterpark and the Great Lakes Center for the Arts.

To stand out in the competitive market, hosts should prioritize providing exceptional hospitality and creating memorable guest experiences. Ensure that the property is clean, well-maintained, and equipped with modern amenities. Consider offering extra amenities such as hot tubs, fire pits, or game rooms to enhance the guest experience and create a memorable stay.

Utilize online travel platforms, social media, and local tourism websites to promote your Boyne Falls property. Showcase high-quality images that highlight the property's unique features, proximity to attractions, and comfortable accommodations. Craft a compelling listing description that captures the allure of Boyne Falls, emphasizing its natural beauty, outdoor activities, and family-friendly atmosphere.

Boyne Falls, MI, stands out as a premier destination for investors seeking a thriving Airbnb rental market. Nestled in the heart of picturesque surroundings and renowned for its proximity to popular ski resorts and outdoor recreational activities, Boyne Falls offers a captivating blend of natural beauty and adventure.

2. Grand Rapids, MI

Grand Rapids, MI is a thriving city with a growing tourism industry, making it an attractive market for Airbnb investors. With its growing tourism industry and strong demand for short-term rentals, particularly during events like ArtPrize and the Tulip Festival, Grand Rapids has become a sought-after destination for travelers. The city is also popular attractions such as the Frederik Meijer Gardens and Sculpture Park and the Gerald R. Ford Presidential Museum.

Investing in Airbnb properties in Grand Rapids can yield a solid return on investment, with a projected ROI of 8% and estimated annual revenue of $17,000. The average Airbnb price of $288,000 reflects the affordability of real estate in the city, making it an attractive option for investors looking to enter the short-term rental market. With a medium-sized market comprising 583 active Airbnbs, Grand Rapids enjoys a healthy ADR of $121 and an occupancy rate of 62%, underscoring its popularity among travelers.

Grand Rapids offers a range of attractions, including museums, parks, breweries, and entertainment venues. Highlight nearby attractions in your listing description and provide recommendations for local experiences, such as visiting the Frederik Meijer Gardens and Sculpture Park, exploring the Grand Rapids Public Museum, or sampling craft beer at local breweries. Showcase the convenience of your property's location, making it an ideal base for guests to explore the city's offerings.

Additionally, Grand Rapids hosts various events throughout the year, such as ArtPrize and the Tulip Festival, which attract a significant number of visitors. Highlight your property's proximity to these events and provide information on convenient transportation options or parking. Consider offering special event packages or discounts to attract event-goers, making your property stand out from the competition.

Grand Rapids' low cost of living and affordable real estate make it an attractive option for both travelers and investors. Highlight the value guests can find in staying in a comfortable and well-equipped Airbnb property at a reasonable price compared to traditional hotels. Showcase the unique features of your property, such as modern amenities, stylish decor, and convenient location.

Utilize online travel platforms, social media, and local tourism websites to market your Grand Rapids property. Craft a compelling listing description that showcases the city's attractions, including its diverse dining scene, craft breweries, museums, and outdoor recreational opportunities. Include high-quality images that capture the essence of your property and highlight its unique selling points.

Grand Rapids is a diverse city with various neighborhoods, each offering unique attractions and amenities. Consider investing in properties located in popular areas such as Downtown, Heritage Hill, or Eastown, which are known for their vibrant art scene, local breweries, and proximity to major attractions like the Gerald R. Ford Museum and the Frederik Meijer Gardens & Sculpture Park. Properties near popular event venues or conference centers can attract both leisure and business travelers.

Craft a compelling listing description that showcases the unique features of your property, such as proximity to popular attractions, beautiful views, or unique amenities. Use high-quality photos that highlight the property's best features, including well-designed interiors, outdoor spaces, and any special amenities like a pool, patio, or hot tub. Consider emphasizing any local artwork or design elements that reflect the vibrant artistic culture of Grand Rapids.

By capitalizing on Grand Rapids' growing tourism industry, affordable real estate, and strong demand for short-term rentals, hosts can position their properties for success in this thriving market. By providing a memorable guest experience, delivering on guest expectations, and leveraging the city's attractions, investors can achieve a high occupancy rate, generate consistent revenue, and secure a solid return on investment in the vibrant city of Grand Rapids, Michigan.

3. Traverse City, MI

Traverse City, MI is a highly sought-after market for Airbnb investors due to its beautiful beaches. The city is also known for its wineries, breweries, and outdoor activities such as hiking, skiing, and boating. The city has a growing food and beverage scene, attracting visitors year-round.

With a promising ROI of 6%, investors can anticipate a substantial annual revenue of $30k. The average Airbnb price in Traverse City stands at $497k, reflecting the high demand for accommodations in the area. Traverse City enjoys a healthy ADR of $204 and an occupancy rate of 61%, indicating the strong appeal and popularity of the city among travelers.

Traverse City boasts a large market with 1,489 active Airbnbs, indicating a high level of competition and a significant demand for short-term rentals. To maximize the potential of their investments, hosts should focus on highlighting the unique qualities of their properties and offering a memorable guest experience.

Emphasize the city's stunning natural beauty and outdoor activities, including the crystal-clear waters of Lake Michigan, picturesque vineyards, and cherry orchards. Showcase nearby attractions such as the Sleeping Bear Dunes National Lakeshore, a must-visit destination for outdoor enthusiasts, and the Traverse City State Park, offering opportunities for swimming, hiking, and camping.

Traverse City is known for its vibrant events calendar, including the National Cherry Festival and the Traverse City Film Festival. Highlight the proximity of your property to these events and emphasize the convenience of staying in a local Airbnb during these popular times, when traditional lodging options may be limited.

Utilize online travel platforms, social media, and local tourism websites to effectively market your Traverse City property. Craft a compelling listing description that showcases the unique features and amenities of your property, such as lake views, outdoor spaces, or proximity to downtown attractions. Include high-quality images that capture the beauty of the surroundings and the comfort of your property.

To ensure high occupancy rates and positive guest experiences, provide exceptional hospitality and personalized recommendations. Offer insights into local restaurants, wineries, and breweries, as well as outdoor activities like hiking trails, water sports, and fishing spots. Consider providing additional amenities that cater to travelers' needs, such as bicycles, beach gear, or local delicacies.

Traverse City, MI, with its popularity as a tourist destination, abundant outdoor activities, and shortage of traditional lodging options, presents an attractive opportunity for investors seeking profitability in the Airbnb market. With a solid ROI, impressive revenue potential, and diverse attractions, Traverse City stands out as a compelling choice for those looking to make a successful investment in short-term rentals.

4. Mears, MI

Investing in the Airbnb market in Mears, Michigan can be a highly lucrative opportunity for investors. This charming town, located near the stunning shores of Lake Michigan and renowned attractions like the Silver Lake Sand Dunes, offers a unique experience for vacationers and outdoor enthusiasts.

The potential ROI of 14% showcases the profitability of investing in this market, with an impressive annual revenue of $33k. The average Airbnb price in Mears stands at $238k, reflecting the market's accessibility for investors looking to make their mark. Mears boasts a small market size, with 81 active Airbnbs, creating an environment of limited competition. The high ADR of $264 and an impressive occupancy rate of 70% further illustrate the strong demand for accommodations in this desirable location.

Investors venturing into the Mears market can leverage its proximity to Lake Michigan and the Silver Lake Sand Dunes to attract nature enthusiasts, beachgoers, and adventure seekers. Showcase the opportunities for beach activities, such as swimming, sunbathing, and beachcombing, as well as thrilling adventures like off-road vehicle tours and sandboarding on the dunes.

Highlight nearby recreational opportunities, such as boating, fishing, hiking, and biking, to appeal to outdoor enthusiasts. Provide information about local rental services, marinas, and trails to enhance the guest experience. Promote the scenic beauty of the surrounding area, including sunset views over Lake Michigan and the tranquil atmosphere of the sand dunes.

To maximize occupancy rates, tailor your property to specific guest segments. Consider offering family-friendly amenities, such as bunk beds, outdoor play areas, or access to beach toys. Position your property as a romantic retreat for couples, showcasing features like private balconies or hot tubs with scenic views. Cater to adventure seekers by providing storage space for outdoor equipment and offering recommendations for nearby activities.

Utilize online travel platforms, social media, and local tourism websites to effectively market your Mears property. Craft a compelling listing description that highlights the unique features and amenities of your property, such as lake views, outdoor spaces, or proximity to attractions. Include high-quality images that showcase the charm and comfort of your rental.

Provide exceptional hospitality by offering personalized recommendations for local restaurants, shops, and attractions. Highlight the local flavor of Mears by suggesting popular seafood eateries, ice cream parlors, and specialty shops. Consider providing guests with a welcome guide that includes maps, brochures, and information about nearby events and festivals.

Mears, MI, with its breathtaking natural landscapes, proximity to Lake Michigan, and renowned tourist attractions, presents an excellent opportunity for investors seeking a profitable venture in the Airbnb market. The impressive ROI, substantial revenue potential, and limited competition make Mears an attractive destination for those looking to make their mark in this thriving market.

5. Benton Harbor, MI

Investing in the Airbnb market in Benton Harbor, Michigan can be a lucrative opportunity for investors. This charming city, located near the pristine shores of Lake Michigan and renowned attractions like the Silver Beach Carousel and Whirlpool Compass Fountain, offers a delightful experience for visitors.

With an impressive ROI of 18%, investors can expect substantial returns from their investments in Benton Harbor. The average annual revenue of $25k and the average Airbnb price of $184k further highlight the market's potential for profitability.

The high ADR of $207 indicates the strong demand for short-term rentals in Benton Harbor. While the occupancy rate stands at 50%, investors can still leverage the city's attractive location and popular attractions to attract guests throughout the year. By offering comfortable and well-curated accommodations, investors can cater to the needs of tourists and provide memorable experiences.

Benton Harbor has a small market with 44 active Airbnbs, providing investors with the opportunity to establish a competitive presence. To maximize the potential of their investments, hosts should focus on highlighting the unique qualities of their properties and capitalizing on the area's attractions.

Capitalize on the proximity of your property to Lake Michigan, a major draw for visitors to the area. Showcase the opportunities for beach activities, such as swimming, sunbathing, and picnicking, as well as the breathtaking sunsets over the lake. Highlight nearby access points and public beaches to enhance the guest experience.

Promote the local attractions in Benton Harbor, such as the Silver Beach Carousel and the Whirlpool Compass Fountain. Highlight the family-friendly nature of these attractions and their appeal to visitors of all ages. Include information about nearby dining options, shops, and entertainment venues to provide guests with a well-rounded experience.

Benton Harbor is known for its natural beauty and outdoor recreational opportunities. Mention nearby hiking trails, biking routes, or parks where guests can enjoy the scenic surroundings. If your property offers amenities like a patio, deck, or outdoor seating area, highlight these features as ideal spaces for guests to relax and enjoy the natural environment.

To maximize occupancy rates, consider targeting specific guest segments. Position your property as a family-friendly retreat, showcasing features such as bunk beds, a backyard play area, or access to board games and toys. Highlight nearby activities and attractions that cater to families, such as amusement parks, water parks, or nature trails.

Consider offering unique experiences or amenities that set your property apart. For example, you could provide bicycles for guests to explore the area, beach gear for a day at the lake, or a barbecue grill for outdoor cooking. Think about the needs and interests of your target guests and provide them with a memorable experience during their stay.

You may also offer personalized recommendations for local restaurants, highlighting the diverse culinary scene of Benton Harbor. Suggest popular seafood eateries, farm-to-table restaurants, and charming cafes. Consider providing guests with a welcome guide that includes maps, brochures, and information about nearby events and festivals.

Benton Harbor, MI, with its breathtaking location near Lake Michigan and popular tourist attractions, offers a promising investment opportunity in the Airbnb market. The high ROI, substantial revenue potential, and lower competition make it an attractive destination for investors looking to maximize their returns.

6. East Jordan, MI

Investing in the short-term rental market in East Jordan, Michigan can be a rewarding opportunity for investors. Located on the shores of Lake Charlevoix, this charming town offers visitors a plethora of outdoor activities, including fishing, boating, and hiking. Its proximity to popular tourist destinations like Boyne City and Charlevoix makes it an attractive location for travelers seeking a peaceful retreat.

With an impressive ROI of 18%, investors can expect substantial returns from their investments in East Jordan. The average annual revenue of $25k  further emphasizes the market's profitability. The ADR of $187 indicates the strong demand for short-term rentals in East Jordan. While the occupancy rate stands at 49%, investors can leverage the city's scenic location and its proximity to popular attractions to attract guests year-round.

The average Airbnb price of $195,000 reflects the affordability and appeal of properties in this market, making it an accessible option for investors looking to enter the short-term rental industry.

East Jordan has a small market with 104 active Airbnbs, providing investors with the opportunity to establish a competitive presence. To maximize the potential of their investments, hosts should focus on highlighting the unique qualities of their properties and capitalizing on the area's attractions.

Investors interested in East Jordan should capitalize on the city's idyllic setting on Lake Charlevoix and leverage its proximity to popular tourist destinations. Showcase the opportunities for boating, fishing, swimming, and water sports, as well as the scenic beauty of the lake and its surrounding nature. Highlight nearby access points and public beaches to enhance the guest experience.

Promote the local attractions in East Jordan and its neighboring towns. Highlight the charm of Boyne City's downtown area, known for its boutiques, restaurants, and events. Showcase the appeal of Charlevoix's waterfront, with its marinas, lighthouse, and picturesque harbor. Include information about nearby hiking trails, golf courses, and winter sports destinations to cater to the diverse interests of guests.

To maximize occupancy rates, consider targeting specific guest segments. Position your property as a family-friendly retreat, highlighting features such as spacious accommodations, a backyard for children to play, or access to water sports equipment. Highlight nearby activities and attractions that cater to families, such as parks, playgrounds, and family-friendly events.

Investors looking to enter the short-term rental market will find East Jordan, MI, an appealing choice. Its location on the shores of Lake Charlevoix, proximity to popular tourist destinations, and attractive ROI make it a promising investment opportunity. With its natural beauty, outdoor activities, and vibrant local culture, East Jordan offers a compelling experience for guests and a profitable venture for savvy investors.

7. Bridgman, MI

Bridgman, MI is a hidden gem for Airbnb investors looking to capitalize on the growing tourism industry in the state. Located near the shores of Lake Michigan and surrounded by popular wineries, Bridgman offers a unique vacation experience for travelers. The city's small market size and limited number of Airbnbs make it an attractive investment opportunity for those looking to enter the market.

With a projected ROI of 11%, investors can expect substantial returns on their investment in Bridgman. The estimated revenue of $30,000 highlights the strong demand for short-term rentals in the area, indicating the potential for a profitable venture. These figures showcase the desirability of Bridgman as a market with promising earning potential.

The average Airbnb price of $237,000 reflects the value of properties in Bridgman and the allure of owning real estate in this location. With a small market size of 34 active Airbnb listings, investors have the opportunity to establish a prominent presence and cater to the specific needs of travelers.

The ADR of $189 strikes a balance between generating attractive revenue and attracting guests. It allows hosts to offer competitive pricing while ensuring a profitable rental income. With an estimated occupancy rate of 54%, hosts can expect a consistent flow of guests, ensuring a healthy occupancy rate throughout the year.

Bridgman has a small market with 34 active Airbnbs, providing investors with an opportunity to establish a competitive presence. To maximize the potential of their investments, hosts should focus on highlighting the unique qualities of their properties and capitalizing on the area's attractions.

Investors interested in Bridgman should leverage the city's prime location near Lake Michigan and its reputation as a hub for wine enthusiasts. Highlight the charm of wine tasting experiences and vineyard tours, showcasing the region's wine-making traditions and the opportunity to sample award-winning wines.

Consider offering unique experiences related to the local wineries. This could include organizing private wine tastings, arranging transportation to winery tours, or providing guests with a selection of local wines upon arrival. These special touches can enhance the guest experience and differentiate your property from others.

You may also emphasize the proximity of your property to the pristine shores of Lake Michigan, one of the Great Lakes known for its beautiful beaches and recreational activities. Showcase the opportunities for swimming, sunbathing, beach walks, and water sports. Highlight nearby public beach access points and popular beach destinations to enhance the guest experience.

Highlight the outdoor recreational opportunities in Bridgman, beyond the beach and wineries. Promote nearby hiking trails, nature preserves, and parks where guests can enjoy activities like hiking, biking, birdwatching, or picnicking. Provide information on local rental services for equipment like bicycles, kayaks, or paddleboards, allowing guests to explore the area's natural beauty.

To maximize occupancy rates, consider targeting specific guest segments. Position your property as a romantic getaway, highlighting features such as a private patio, jacuzzi, or access to couples' activities like wine and cheese tastings. Highlight nearby attractions and activities that cater to couples, such as scenic walks, sunset cruises, and fine dining options.

This market is ideal for investors who are looking for a smaller, more niche market to invest in. Those who are interested in the tourism industry and have a passion for wine and outdoor activities will do well in Bridgman. With its unique location and limited competition, investors can establish themselves as a top Airbnb host in the area and build a loyal customer base.

8. Mancelona, MI

Investing in the short-term rental market in Mancelona, Michigan offers a lucrative opportunity for investors. Located just a short drive away from Traverse City, one of the state's most popular tourist destinations, Mancelona offers a more affordable alternative for travelers looking to explore the area. Additionally, the town is surrounded by stunning natural beauty, making it a popular destination for outdoor enthusiasts. With skiing, hiking, and fishing opportunities nearby, Mancelona is an attractive location for Airbnb investors looking to cater to this market.

With a projected ROI of 18% and estimated annual revenue of $20,000, investing in Airbnb properties in Mancelona can yield significant returns. The average Airbnb price of $165,000 reflects the affordability and accessibility of properties in this market, making it an attractive option for investors looking to enter the short-term rental industry. The ADR of $157 reflects the popularity of Mancelona as a destination for outdoor enthusiasts, with activities like skiing and hiking attracting visitors year-round. Mancelona has a small market with 137 active Airbnbs. With an occupancy rate of 45%, investors have an opportunity to increase their bookings.

Emphasize the proximity of your property to Traverse City, a vibrant city known for its stunning waterfront views, charming downtown area, and diverse culinary scene. Highlight the convenience of a short drive to Traverse City's popular attractions, including shops, restaurants, breweries, and cultural events. Showcase the opportunity for guests to explore the city's festivals, art galleries, and local markets. Position your property as a peaceful retreat away from the busyness of the city while still being within easy reach.

Promote the abundance of outdoor recreational activities in the Mancelona area. Highlight the opportunity for guests to enjoy skiing and snowboarding at nearby ski resorts during the winter months. Showcase the numerous hiking and biking trails available during the warmer seasons, allowing guests to immerse themselves in the natural beauty of the surrounding forests and lakes. Provide information on nearby rental shops or guide services to enhance the guest experience. Tailor your property's amenities and services to cater to outdoor enthusiasts, such as providing storage for gear or offering tips for nearby hiking routes.

To maximize occupancy rates, consider targeting specific guest segments. Position your property as a haven for outdoor enthusiasts, emphasizing features like ski-in/ski-out access or proximity to hiking trails. Highlight nearby attractions and activities that cater to families, such as water parks, miniature golf, or farm visits. Provide recommendations for kid-friendly activities and dining options.

Showcase Mancelona as a year-round destination, highlighting the unique attractions and activities available during different seasons. Emphasize the beauty of the area in all seasons, such as fall foliage, winter skiing, springtime hikes, and summer water activities. Mention local events or festivals that take place throughout the year, such as the Cherry Festival in Traverse City or the Mancelona Bass Festival.

By leveraging Mancelona's proximity to Traverse City and its abundance of outdoor recreational activities, hosts can position their properties for success in this desirable market. By delivering exceptional guest experiences and capitalizing on the area's natural beauty and attractions, investors can achieve high occupancy rates, maximize revenue, and secure a strong return on investment in the picturesque town of Mancelona, Michigan.

Investors who would do well in Mancelona's Airbnb market are those who are interested in catering to the outdoor recreation market. With skiing, hiking, and fishing opportunities nearby, investors who can provide amenities and services that cater to these activities will likely see success. Additionally, investors who are looking for a more affordable market than Traverse City but still want to tap into the tourism industry in Michigan will find Mancelona to be an attractive option. Overall, Mancelona's Airbnb market presents a promising opportunity for investors looking to generate passive income in a growing market.

9. Lexington, MI

Lexington, MI is a top market for Airbnb investors due to its prime location on Lake Huron and its proximity to popular tourist destinations. The town is a popular summer destination for families and couples looking to enjoy the beach and water activities. Additionally, Lexington is just a short drive away from Mackinac Island, a popular tourist destination known for its historic charm and natural beauty. The Thumb Area, which includes Port Huron and other nearby towns, is also a popular destination for tourists looking to explore the Great Lakes region.

With an impressive ROI of 11%, investors can expect significant returns from their investments in Lexington. The average annual revenue of $21k and the average Airbnb price of $185k further highlight the market's profitability. Despite the small market size, with 123 active Airbnbs, there is ample opportunity to establish a strong presence and cater to the influx of tourists seeking memorable accommodations.

The ADR of $175 indicates a strong demand for short-term rentals in Lexington. Although the occupancy rate stands at 51%, investors can leverage the city's prime location and its proximity to popular attractions to attract guests throughout the year. By providing comfortable and well-equipped rentals, investors can create exceptional experiences for their guests and build a loyal customer base.

Highlight the proximity of Lexington to Lake Huron and the range of waterfront activities available to guests. Mention the area's sandy beaches, boating opportunities, fishing charters, and water sports. Provide information on nearby marinas or rental services for guests who want to explore the lake. Showcase your property's access to the waterfront or any unique features, such as a private dock or beachfront location.

Promote the town's proximity to Mackinac Island, a popular tourist destination known for its historic charm and picturesque scenery. Highlight the convenience of a day trip to the island, where guests can explore the historic fort, ride bicycles around the island, and indulge in famous Mackinac Island fudge. Inform guests about ferry schedules and any transportation options available to reach the island.

You may also capitalize on Thumb Area's attractions, such as scenic drives along the Lake Huron coastline, visits to lighthouses, and exploration of charming coastal towns. Provide recommendations for local shops, restaurants, and cultural events in the Thumb Area to enhance the guest experience.

Utilize online marketing platforms effectively to reach your target audience. Craft a compelling listing description that showcases the unique features and amenities of your property, such as lake views, outdoor spaces, or proximity to attractions. Include high-quality images that capture the beauty and tranquility of the area, showcasing the lakeside atmosphere and nearby points of interest.

Showcase the serene and laid-back atmosphere of Lexington as a coastal getaway. Highlight the town's small-town charm, scenic beauty, and opportunities for relaxation. Emphasize the peacefulness of the area, away from the hustle and bustle of larger tourist destinations. Showcase your property's amenities that contribute to a relaxing experience, such as outdoor seating areas, waterfront views, or private hot tubs.

To maximize occupancy rates, consider targeting specific guest segments. Position your property as a haven for beachgoers and water enthusiasts, highlighting amenities such as beach gear, water sports equipment, or access to private beach areas. Tailor your marketing efforts to families, couples, or outdoor enthusiasts, showcasing nearby activities that cater to their interests and needs.

Investors who are interested in the short-term rental market and have a passion for hospitality and customer service would do well in Lexington, MI. The town has a small-town charm and a tight-knit community, making it an ideal location for investors who want to build relationships with their guests and provide a personalized experience. Additionally, investors who are interested in the tourism industry and have a strong understanding of the local attractions and activities would be well-suited for this market.

Bottom Line

Investing in Michigan's Airbnb market can yield impressive returns, provided you choose the right location. From the ski resorts of Boyne Falls to the picturesque shores of Traverse City, each market has its unique appeal. When investing, consider factors such as ROI, occupancy rates, market size, and average Airbnb prices. By carefully analyzing these elements, you can make an informed decision and select a market that aligns with your investment goals.