New Jersey's Premier Airbnb Investment Destinations

As the demand for short-term rentals grows, savvy investors are constantly on the hunt for profitable markets. In this article, we've curated a list of the top Airbnb markets in New Jersey, presenting in-depth details on their respective ROI, market size, average daily rates, and much more. This guide aims to help you navigate the promising landscape of Airbnb investments in New Jersey, whether you're a seasoned investor or a newcomer to the field.

Discovering the best of the best Airbnb markets across the United States is a breeze when utilizing Awning's Top Airbnb Market tool. Updated on a monthly basis, this comprehensive resource offers rankings and direct links to the Airbnb data of each market, providing you with the necessary knowledge.

Below, we'll reveal the top Airbnb markets in New Jersey.

1. Vernon, NJ - Best for Winter Vacation Rentals
2. Lambertville, NJ - Ideal for Quaint Getaways and Artsy Escapes
3. Atlantic City, NJ - Perfect for Casino Enthusiasts and Urban Retreats
4. Villas, NJ - Best for Affordable Beach Rentals
5. Seaside Heights, NJ - Best for Summer Vacation Rentals
6. Wildwood, NJ - Ideal for Classic Shoreline Getaways and Boardwalk Adventures
7. Asbury Park, NJ - Perfect Blend of Arts, Music, and Beach Vibes
8. Lavallette, NJ - Best for High-demand Beach Rentals
9. Highlands, NJ - Best for Beach and Recreational Rentals
10. Margate City, NJ - Best Hidden Gem for Airbnb Investments

1. Vernon, NJ

Amid the picturesque landscapes of Vernon, NJ, a treasure trove of investment opportunity unfolds for those seeking to enter the thriving Airbnb market. Nestled in the embrace of the Kittatinny Mountains, this charming town presents a compelling case for investors, thanks to its proximity to a bounty of outdoor activities and its status as a favored destination for families and groups in search of memorable getaways.

Unlocking Financial Prospects in the Mountain Retreat:

As you consider your investment venture, Vernon beckons with a promising ROI of 10% and an estimated annual revenue of $29,000. The average Airbnb price, standing at $173,000, reflects the allure of properties that offer a gateway to the region's year-round adventure.

Defined by its "small" market size, Vernon carves a unique niche in the Airbnb landscape. Within its domain of 54 Airbnb listings, lies an inherent advantage - the realm of lower competition. This characteristic not only enhances the prospects for profitability but also emphasizes the untapped potential that Vernon offers to those who dare to explore it.

The ADR of $226 attests to Vernon's artful balance of comfort and value, enticing guests to embark on an immersive journey. While the projected occupancy rate of 39% reflects the ebb and flow of visitors, it also underscores the ample room for growth and the possibility of optimizing utilization.

Year-Round Allure for Outdoor Enthusiasts:

Vernon's magnetism lies in its ability to delight outdoor enthusiasts, offering a tapestry of experiences for every season. From skiing down the slopes of renowned resorts to hiking through scenic trails and immersing oneself in the surrounding natural beauty, Vernon provides an outdoor haven no matter the time of year.

Small Market, Big Opportunities:

Within the realm of Airbnb, Vernon boasts a small yet vibrant market, hosting 54 active Airbnbs. This modest scale provides investors with an opportunity to carve a niche, curating properties that cater to the distinctive preferences of guests seeking mountain retreats.

Crafting Strategies for Success:

Elevate your investment journey in Vernon by embracing these strategic insights:

1. Seasonal Showcases: Tailor your property's appeal to the seasons. Showcase ski-friendly amenities during winter and outdoor leisure spaces for summer.
2. Ski Resort Proximity: Leverage Vernon's proximity to ski resorts by positioning your property as a cozy retreat after exhilarating days on the slopes.
3. Family-Friendly Retreats: Capitalize on Vernon's popularity among families and groups by offering spacious accommodations with features that cater to children and large gatherings.
4. Outdoor Oasis: Create inviting outdoor spaces where guests can savor the mountain vistas. Consider decks, fire pits, and hot tubs for guests to unwind under the stars.
5. Adventure Packages: Collaborate with local adventure providers to offer curated packages that combine lodging with thrilling outdoor experiences like zip-lining, horseback riding, and fishing.
6. Culinary and Cultural Immersions: Partner with local restaurants and artisans to create a culinary and cultural journey for guests, introducing them to the region's flavors and artistic offerings.
7. Event-Ready Properties: Position your property as an ideal venue for small events like retreats, workshops, or family celebrations. Highlight spacious interiors and breathtaking surroundings.
8. Sustainable Escapes: Appeal to eco-conscious travelers by incorporating sustainable practices into your property, aligning with the area's commitment to nature.

Investors who would do well in the Vernon market are those who are interested in catering to families and groups looking for a fun and relaxing vacation. Properties that offer amenities such as hot tubs, fireplaces, and game rooms are likely to be popular among guests. Additionally, investors who are willing to invest in property upgrades and renovations to make their rental stand out from the competition will have an advantage in this market.

2. Lambertville, NJ

Tucked away in the heart of New Jersey, Lambertville beckons as a hidden gem, offering a lucrative haven for investors keen on venturing into the thriving Airbnb landscape. With its distinctive blend of historic charm, artistic allure, and a welcoming community, this picturesque city presents a canvas of potential, enriched by its unique offerings and vibrant atmosphere.

Navigating the Financial Path:

Your journey into Lambertville's Airbnb market unveils an enticing array of financial prospects. An impressive ROI of +16% and an estimated annual revenue of $49,000 underscore the rewarding investment potential awaiting those who choose to embrace this market's distinctive character. The average Airbnb price of $412,000 mirrors the town's allure, reflecting a value that resonates with its captivating ambiance.

The pulse of Lambertville's hospitality scene is echoed in its high occupancy rate of 73%. Within these figures, one discovers the rhythm of a city that welcomes visitors with open arms and resonates with their desires for exploration. An ADR of $203 threads a narrative of value harmonized with comfort, a testimony to the city's commitment to offering memorable experiences.

Small-Scale Splendor and Unique Artistry:

Within the town's boundaries, a collection of 30 active Airbnbs creates an intimate yet spirited atmosphere, embodying the essence of Lambertville's unique charisma. Nestled beside the Delaware River, this enclave enchants with its cobblestone streets, antique shops, and a thriving arts scene, making it a sought-after destination for both locals and visitors alike.

Crafting a Blueprint for Success:

As you embark on your investment journey in Lambertville, consider these strategic pointers to elevate your venture:

1. Historic Haven: Embrace and highlight the city's historic charm by furnishing your property with elements that echo the past. Vintage aesthetics and period details can create an immersive experience for guests.
2. Artistic Connection: Tap into Lambertville's artistic heartbeat by collaborating with local artists. Showcase their work within your property, allowing guests to engage with the vibrant local culture.
3. Scenic Showcases: If your property offers views of the picturesque Delaware River or the town's quaint streets, ensure these scenic delights are prominently featured in your property's marketing materials.
4. Community Engagement: Foster a connection with the local community by partnering with nearby businesses, offering guests unique experiences that showcase Lambertville's charm, from culinary adventures to artistic workshops.
5. Seasonal Magic: Capitalize on the city's seasonal allure. Promote your property as a cozy retreat during autumn's foliage display or a tranquil riverside haven during summer.
6. Group-Friendly Spaces: Design your property to accommodate groups or families, catering to those seeking a memorable getaway with loved ones.
7. Personalized Touches: Elevate the guest experience by adding personalized touches to your property. Consider local welcome gifts, curated guides to Lambertville's attractions, and insider tips.

Lambertville, with its riverside allure and artistic ambiance, extends an invitation to investors seeking not only financial rewards but also the satisfaction of contributing to the town's distinctive story. The synergy of historical resonance, artistic energy, and a close-knit community creates a canvas that awaits your investment brushstrokes. Through strategic vision and an appreciation for Lambertville's essence, your Airbnb venture in this small-scale haven promises to be both fulfilling and prosperous.

3. Atlantic City, NJ

For discerning investors seeking the perfect wave in the realm of short-term rentals, this vibrant city emerges as a sparkling gem, boasting a blend of sun-soaked beaches, a renowned casino industry, and a bustling tourism scene.

Investment Amidst Coastal Charms:

Embarking on the investment journey in Atlantic City promises an enticing blend of coastal serenity and urban dynamism. The impressive ROI of 13% and an estimated annual revenue of $22,000 serve as a testament to the robust potential that this oceanfront destination holds for shrewd investors. The average Airbnb price of $189,000 reflects the city's vibrant atmosphere and the allure of beachside living.

An ADR of $230 underscores the city's commitment to delivering value hand-in-hand with comfort. It's an ode to the premium experiences that Atlantic City offers, where guests not only find respite but also immerse themselves in the vivacious pulse of this coastal jewel.

The city's medium market size is peppered with opportunities aplenty, reflected in the 649 active Airbnb listings that pepper the landscape. Each listing is an invitation to become part of Atlantic City's story—a narrative of indulgence and excitement.

Seaside Resonance and Casino Glamour:

Atlantic City's Airbnb landscape flourishes with 649 active rentals, each playing a role in crafting an unforgettable narrative for visitors. This dynamic array of accommodations captures the essence of the city's diverse offerings, ranging from sandy strolls along the boardwalk to exhilarating nights within its famed casinos.

Strategies for Seaside Success:

As you set sail on your Atlantic City investment journey, consider these strategic navigational points to ensure a prosperous voyage:

1. Beachfront Brilliance: Embrace the city's premier beachfront location as a selling point. Highlight proximity to the shore, allowing guests to indulge in the serenity of ocean breezes and the allure of sun-kissed sands.
2. Casino Enchantment: Capitalize on Atlantic City's renowned casino industry. Appeal to guests seeking entertainment and excitement by spotlighting your property's proximity to gaming establishments.
3. Events and Festivals: Stay attuned to the city's annual events and festivals, such as concerts, sporting tournaments, and cultural happenings. Tailor your property marketing to cater to attendees seeking convenient accommodations.
4. Culinary and Nightlife Scene: Showcase the city's vibrant culinary landscape and nightlife. Point out nearby dining hotspots, cocktail lounges, and entertainment venues to provide guests with a taste of Atlantic City's diverse flavors.
5. Family-Friendly Comfort: If your property caters to families, emphasize family-friendly amenities and nearby attractions suitable for children, creating a well-rounded vacation experience for all.
6. Oceanic Adventures: Highlight outdoor activities beyond the shore, such as water sports, fishing excursions, and coastal tours, offering guests an opportunity to immerse themselves in Atlantic City's nautical delights.

In a city where the ocean's symphony meets the vibrant hum of entertainment, investors find themselves at the crossroads of luxury and leisure. Atlantic City's beachfront allure and thriving casino industry are poised to turn investments into experiences, creating a symphony where numbers are not just digits, but harmonies in a crescendo of success.

4. Villas, NJ

Villas, NJ is a top market for Airbnb investors due to its prime location near popular beach destinations and attractions in Cape May County. The city offers a variety of affordable properties that can generate high rental income, making it an attractive option for investors looking to enter the short-term rental market. With a medium-sized market and 157 active Airbnbs, there is plenty of opportunity for investors to capitalize on the strong demand for vacation rentals in the area.

A Beachside Tapestry of Investment:

For investors with a keen eye for potential, this city unveils a remarkable ROI of 11% and an anticipated annual revenue of $32,000, making it a lucrative market for those looking to generate passive income through short-term rentals. The average Airbnb price of $340,000 elegantly mirrors the essence of seaside living and the allure of the sun-drenched coast.

An ADR of $224 and occupancy rate of 57% reflect the delicate balance Villas strikes between affordability and experience. This ADR is a nod to Villas' commitment to becoming a sanctuary of comfort and delight. The market size is also favorable, with enough demand to support a healthy number of Airbnbs without being oversaturated.

Sailing the Seas of Opportunity:

Within Villas' Airbnb market, a fleet of 157 active properties sets the stage for a vibrant interplay of hospitality and experience. This diversified selection caters to an array of traveler preferences, encapsulating the charm of Villas and its enchanting surroundings.

Strategies for Seaside Success:

As you set anchor in the waters of Villas, NJ, consider navigating these strategies to chart a successful course:

1. Beach Proximity: Embrace the city's coastal charm by highlighting the proximity of your property to the sparkling shores. Paint a vivid picture of serene mornings spent by the ocean and leisurely sunsets casting their golden hues over the water.
2. Attractions Galore: Showcase Villas' favorable position near Cape May County's attractions. Introduce travelers to the wealth of experiences they can enjoy, from historical landmarks to vibrant cultural happenings.
3. Affordable Luxury: Emphasize the availability of affordable properties that offer exceptional value for money. Highlight how these gems can offer high rental income while remaining accessible to a wide range of travelers.
4. Outdoor Adventures: Capture the hearts of adventure seekers by showcasing nearby outdoor activities such as water sports, nature trails, and cycling routes. Illustrate how each day can be an exploration of both land and sea.
5. Family-Friendly Haven: If your property caters to families, spotlight family-friendly amenities and nearby attractions suitable for children. Present your Airbnb as a haven where families can create cherished memories together.
6. Local Flavor: Celebrate the local flavors of Villas and Cape May County. Point out nearby eateries, farmers' markets, and culinary events, allowing guests to savor the essence of the region.

Investors who would do well in Villas, NJ are those who are looking for a relatively low-cost entry into the short-term rental market and are willing to put in the effort to manage their properties effectively. The city's proximity to popular beach destinations and attractions makes it an ideal location for vacation rentals, and investors who are able to provide a high-quality guest experience can expect to see strong returns. Overall, Villas, NJ is a top market for Airbnb investors looking to capitalize on the growing demand for short-term rentals in the area.

5. Seaside Heights, NJ

In the heart of the Jersey Shore lies a coastal gem that beckons with a blend of sun-soaked sands, lively boardwalks, and an unmistakable energy. Seaside Heights, NJ, emerges as a compelling canvas for investors seeking to transform the rhythms of the shore into a symphony of financial success. With its proximity to the beach and a plethora of attractions, this destination speaks not only to the allure of summer but to the art of investment.

Embracing Beachside Brilliance:

The average price for an Airbnb in Seaside Heights is $411k. With an ADR of $300 and occupancy rate of 45%, investors can expect their properties to be occupied for almost half of the year. This haven boasts a promising ROI of 8%, which translates to a revenue of $35k per year for an average Airbnb rental in Seaside Heights. The average Airbnb price of $411,000 mirrors the essence of coastal charisma and the allure of vibrant boardwalk life.

A Kaleidoscope of Vacation Delights:

Seaside Heights enchants visitors with a kaleidoscope of vacation delights. From its sandy stretches inviting sun-soaked relaxation to the energetic pulse of its boardwalk, the town caters to families seeking wholesome fun, as well as young adults in search of spirited adventures.

Navigating a Small Yet Thriving Market:

Seaside Heights boasts a small but thriving Airbnb market, home to 172 active Airbnbs. This intimate scale presents investors with a golden opportunity to curate spaces that cater to the specific desires of guests seeking beachside escapes.

Strategies for Success by the Shore:

As you embark on your investment journey in Seaside Heights, consider these strategies to shape a triumphant narrative:

1. Beachside Allure: Embrace the city's beachfront magnetism by accentuating the proximity of your property to the sands. Paint an idyllic picture of mornings spent strolling along the shorelines and evenings immersed in the colors of sunset.
2. Boardwalk Adventures: Highlight the dynamic boardwalk attractions that make Seaside Heights a beacon of entertainment. Showcase iconic features, such as amusement rides, arcades, and the vibrant array of food and shops that line this bustling thoroughfare.
3. Family-Focused Excellence: Tap into the city's reputation as a family-friendly destination by showcasing amenities and activities suited for travelers with children. Highlight nearby family attractions, ensuring that your Airbnb becomes a haven for cherished memories.
4. Vibrant Nightlife: If your property caters to young adults and nightlife enthusiasts, emphasize Seaside Heights' vibrant nocturnal scene. Paint a picture of lively evenings filled with entertainment, live music, and the energy of youthful adventure.
5. Seasonal Diversity: Showcase the city's year-round potential by highlighting not only the bustling summer months but also the quieter off-season periods. Present your property as an inviting escape no matter the time of year.
6. Local Experiences: Guide guests toward local gems, whether it's recommending local seafood joints, providing insights into hidden gems, or offering tips on attending citywide events and festivals.

This market is ideal for investors who are looking for a steady stream of income from their short-term rental properties. Seaside Heights is a popular vacation destination, which means that there is a consistent demand for Airbnb rentals in this area. Investors who are willing to invest in properties near the beach and boardwalk attractions can expect to see a high occupancy rate and a good return on investment.

6. Wildwood, NJ

Dive into the enchanting world of Wildwood, NJ, a coastal paradise that sets the stage for savvy investors seeking lucrative opportunities in the realm of short-term rentals. Nestled along the shimmering waters of the Atlantic Ocean, this vibrant town offers a captivating blend of sun, sand, and an iconic boardwalk that beckons travelers from far and wide.

Embark on a Coastal Journey of Financial Rewards:

With an ROI of 7% and average annual revenue of $29,000, Wildwood paints a picture of not just financial gain, but a symbiotic relationship between investor and experience. It's an invitation to share in the joy of summertime revelry, where each dollar echoes with the harmonies of carefree moments and cherished memories.

A glance at the ADR of $271 unveils the balance struck between value and experience. It's an acknowledgment that visitors are not just guests, but participants in the grand narrative of Wildwood's splendor. The occupancy rate of 48% speaks to the seasonal nature of the area, where peak demand aligns with the summer months. This suggests that investors have the chance to reap substantial rewards during the bustling tourist season.

Where Beach Bliss Meets Boardwalk Adventure:

Wildwood extends an invitation to both relaxation and adventure. The pristine beachfront calls out to those who seek sun-soaked solace, while the dynamic boardwalk weaves tales of joyful exploration, lined with amusement rides, games, eateries, and captivating entertainment.

Unveiling the Charms of a Medium-Sized Market:

Within the realm of Wildwood's Airbnb market, a medium-sized tapestry unfolds, boasting 640 active Airbnbs. This scale offers investors a canvas to paint their unique offerings, ensuring their properties stand out and cater to a wide range of guests' desires.

Strategic Anchors for Airbnb Triumph:

Elevate your journey of investment success in Wildwood with these strategic anchors:

1. Shoreline Serenity: Emphasize your property's proximity to the beach, inviting guests to bask in the tranquil beauty of the ocean and sand.
2. Boardwalk Wonders: Spotlight the allure of the iconic boardwalk, showcasing your property's accessibility to its array of amusements, culinary delights, and the joyful buzz of its vibrant atmosphere.
3. Family-Centric Enclaves: Craft your property to be a family-friendly haven, with features like spacious accommodations, child-friendly amenities, and thoughtful touches that enhance the vacation experience for all ages.
4. Cultural Connections: Collaborate with local artists, artisans, and performers to bring a slice of Wildwood's cultural charm into your property, curating an immersive experience that resonates with guests.
5. Sunset Sanctuaries: Design outdoor spaces where guests can witness breathtaking sunsets over the ocean, complete with cozy seating, fire pits, and a front-row view of nature's nightly spectacle.
6. Themed Escapades: Develop themed packages that align with the boardwalk's offerings, from game night setups to guided tasting tours of local boardwalk treats.
7. Active Exploration: Craft a guide to nearby outdoor activities, such as beach yoga, paddleboarding, and cycling, catering to guests with a penchant for adventure.
8. Culinary Journeys: Create partnerships with local eateries to offer guests a curated culinary journey, providing a taste of Wildwood's distinctive flavors.

Wildwood invites you to carve a path of Airbnb triumph along its sun-kissed shores. With its blend of coastal allure, boardwalk enchantment, and opportunities to tailor your offerings, your investment venture here promises not only financial prosperity but also the chance to be part of the narrative that weaves together unforgettable vacation memories.

7. Asbury Park, NJ

Asbury Park, New Jersey, emerges as a top-tier prospect for investors with an eye for the Airbnb rental market. Its appeal lies not only in its proximity to the sun-soaked beach and lively boardwalk but also in its magnetic draw for music enthusiasts, thanks to its renowned music venues. Beyond the traditional attractions, Asbury Park is quickly carving its place as a trendy vacation destination, fueled by a flourishing arts and culture scene.

A Shoreline Serenade of Financial Rewards:

Asbury Park offers an alluring ROI of 9%, a clear indicator of its potential for generating substantial returns. Envisage a projected revenue of $37,000, showcasing the financial viability of investing in a market that resonates with both its surroundings and the experiences it offers.

With an average Airbnb price hovering around $573,000, Asbury Park reflects the value placed on properties in this sought-after location. This sentiment echoes in the ADR of $316, underlining the balance between luxury and location.

An occupancy rate of 62% adds weight to the notion that Asbury Park is not just a place, but an experience. This figure captures the ebb and flow of visitors seeking the unique blend of sun, sand, music, arts, and culture that the city promises.

Where the Beach Meets Bohemian Bliss:

Asbury Park is not merely a destination; it's a sensory experience. The pristine beach beckons sun worshippers, while the legendary boardwalk becomes a stage for leisurely strolls, boutique discoveries, and culinary escapades. The rhythm of the city is amplified by its vibrant arts and music scene, creating a cultural cadence that resonates with visitors.

A Medley of Investment Potential:

In the heart of Asbury Park's Airbnb market, a small-scale ensemble takes the stage, comprising 111 active Airbnbs. This compact landscape offers investors a unique canvas to compose their hospitality narratives, ensuring that each property plays a distinctive note in the symphony of guest experiences.

Strategic Chords for Airbnb Crescendo:

Elevate your investment journey in Asbury Park with these strategic chords:

1. Beachside Harmonies: Highlight your property's proximity to the sun-kissed sands, inviting guests to savor the soothing embrace of the ocean breeze.
2. Boardwalk Escapades: Showcase the boardwalk's eclectic offerings, from art galleries to vintage boutiques, and frame your property as a gateway to this sensory delight.
3. Cultural Echoes: Collaborate with local artists, musicians, and creators to infuse your property with Asbury Park's creative spirit, offering an immersive experience that resonates with the city's cultural tapestry.
4. Musical Magic: Leverage the city's reputation as a music haven by offering guests curated playlists, unique music experiences, or even partnerships with local venues for exclusive concert access.
5. Culinary Overture: Develop partnerships with local eateries to provide guests with culinary journeys that encapsulate the flavors of Asbury Park, enhancing their stay with gastronomic delight.
6. Artistic Flourish: Design your property to showcase local artwork and unique decorative elements that celebrate Asbury Park's artistic essence.
7. Eventful Melodies: Highlight nearby music venues, art exhibitions, and cultural events, offering guests the opportunity to be part of the city's vibrant happenings.
8. Wellness Resonance: Craft a wellness-oriented package that integrates beach yoga, meditation sessions, and holistic experiences, catering to guests seeking rejuvenation.

Investing in Asbury Park, NJ goes beyond the standard profit-seeking endeavor. It is an invitation to become a part of a vibrant community that thrives on artistry, music, and beachside living. It's a chance to provide guests with an unforgettable stay where they can immerse themselves in the rhythm of the city and the serenity of the coastline.

8. Lavallette, NJ

Lavallette, NJ is a top market for Airbnb investors due to its prime location on the Jersey Shore and its high demand for vacation rentals. The town's charming beach town atmosphere and proximity to popular tourist attractions such as Seaside Heights and Point Pleasant Beach make it an attractive destination for travelers.

A Shoreline of Financial Flourish:

Despite being in a relatively modest-sized market, it offers a respectable 5% ROI and an estimated revenue of $40,000. The average Airbnb price of $731,000 reflects the premium nature of properties in the area. This is further highlighted by the ADR of $329, indicating the willingness of guests to pay for an authentic beach town experience.

With an occupancy rate of 65%, Lavallette demonstrates its capacity to consistently attract and retain visitors. Investing in Lavallette offers more than financial gains – it's a chance to be part of a coastal community and provide guests with an inviting space to create lasting memories.

A Serene Retreat of Vacation Delight:

Lavallette casts a spell with its serene beachfront beauty, making it a coveted retreat for vacationers seeking respite from the bustle of daily life. The town's proximity to popular destinations like Seaside Heights and Point Pleasant Beach ensures a stream of eager visitors, creating a consistent demand for comfortable and inviting lodgings.

Navigating a Small Yet Vibrant Market:

Lavallette boasts a compact yet vibrant Airbnb market, home to 98 active listings. This intimate scale presents investors with a unique chance to craft distinctive offerings that cater to the discerning tastes of guests seeking the quintessential beachside experience.

Strategies for Investment Splendor:

Embark on your investment journey in Lavallette with these strategic insights to ensure your success:

1. Oceanfront Prominence: Emphasize your property's oceanfront location, allowing guests to indulge in breathtaking sunrises, soothing strolls, and the therapeutic rhythm of the waves.
2. Proximity to Attractions: Showcase your property's proximity to nearby attractions like Seaside Heights and Point Pleasant Beach, inviting guests to explore and create memorable adventures.
3. Beach Elegance: Design your property with a coastal aesthetic, employing soothing hues, beach-inspired decor, and a fusion of comfort and style that resonates with seaside living.
4. Outdoor Bliss: Create outdoor spaces that invite guests to unwind, from spacious decks for al fresco dining to cozy nooks perfect for sipping morning coffee with a view of the ocean.
5. Group Getaways: Position your property as an ideal destination for group getaways, offering ample space and communal areas for friends and families to connect and celebrate.
6. Waterfront Experiences: Partner with local water sport providers to offer guests opportunities for kayaking, paddleboarding, and other ocean adventures.
7. Beachside Dining Delights: Curate a guide to local seafood restaurants and cafes, highlighting the town's culinary treasures and enhancing guests' gastronomic journey.
8. Memory-Making Moments: Craft unique experiences like sunset picnics, beach bonfires, and guided sunrise yoga sessions to make guests' stays truly unforgettable.

Lavallette's prime location on the Jersey Shore and its high demand for vacation rentals make it an attractive destination for travelers. Investing in Lavallette, NJ transcends the realm of financial returns. It's an invitation to be a steward of an idyllic beachside retreat, a guardian of a space where memories are woven in the sands and laughter dances in the sea breeze. It's an opportunity to not just provide accommodation but to craft experiences that resonate with the essence of coastal living.

9. Highlands, NJ

Highlands, NJ is a top market for Airbnb investors due to its prime location near the beach and popular tourist attractions. With its close proximity to Sandy Hook and the Gateway National Recreation Area, the demand for short-term rentals is consistently high. This makes it an attractive option for investors looking to capitalize on the growing popularity of Airbnb in the state.

A Coastal Investment Oasis:

The allure of Highlands extends beyond its picturesque shoreline. This small-sized market showcases an 8% ROI and anticipates a revenue of $29,000, reflecting the potential for a profitable venture.

The average Airbnb price stands at $541,000, hinting at the premium quality of properties within this sought-after locale. This sentiment is reinforced by the ADR of $240, indicating that guests value their experience here.

With an occupancy rate of 49%, Highlands illustrates its consistent appeal to travelers, ensuring a steady stream of guests. Choosing to invest in Highlands isn't solely a financial decision – it's an opportunity to be part of a coastal community and provide travelers with a delightful haven to enjoy their vacations.

Your Path to Investment Bliss:

Highlands offers an intimate yet bustling Airbnb market, home to 59 active listings. Within this vibrant landscape, investors have the canvas to create unique, tailored experiences that cater to the diverse desires of guests seeking both relaxation and exploration.

Strategies for Airbnb Triumph:

Shoreline Charm Unveiled: Embrace the enchanting beachside appeal of Highlands by highlighting your property's proximity to the sandy shores, allowing guests to savor the sea breeze and awe-inspiring views.

1. Attractions at Your Doorstep: Showcasing the town's connection to revered destinations like Sandy Hook and the Gateway National Recreation Area will pique the interest of adventure seekers and history enthusiasts alike.
2. Coastal-Inspired Haven: Infuse your property's design with coastal elegance, drawing inspiration from the colors of the sea, the tranquility of the shore, and the allure of beachfront living.
3. Outdoor Escapes: Craft outdoor spaces that encourage relaxation, whether it's a private patio for morning coffees or a rooftop deck for mesmerizing sunsets over the water.
4. Adventure Experiences: Partner with local outfitters to offer guests an array of exciting experiences, from kayaking and paddleboarding to guided hikes along scenic trails.
5. Culinary Journeys: Curate a guide to the town's best seafood restaurants, bistros, and cafes, offering guests a taste of the local culinary treasures.
6. Historical Exploration: Create a curated itinerary of historical sites, lighthouses, and landmarks that showcase the rich maritime heritage of the region.
7. Romantic Retreats: Position your property as an idyllic destination for couples seeking a romantic getaway, providing a sanctuary of intimacy and connection.

Investors who are looking for a market with strong demand and potential for growth would do well in Highlands, NJ. The proximity to popular tourist attractions and the beach make it an attractive option for travelers, which means that the demand for short-term rentals is likely to remain high. Additionally, the relatively small market size and high average Airbnb price suggest that there is room for growth and expansion in the market. Overall, Highlands, NJ is a top market for Airbnb investors who are looking for a good opportunity with potential for long-term profitability.

10. Margate City, NJ

Margate City, NJ is a hidden gem for Airbnb investors looking to capitalize on the booming tourism industry in the state. With its prime location near Atlantic City and its stunning beachfront attractions, Margate City is a popular vacation destination for tourists seeking a relaxing getaway. This coastal haven offers the perfect canvas for those seeking profitable short-term rental investments, with a touch of elegance, relaxation, and vibrant experiences.

Seaside Oasis of ROI:

With a projected Return on Investment ROI of 5%, Margate City exudes the potential for a rewarding endeavor. Anticipated revenue of $35,000 underlines the lucrative nature of this market, emphasizing the chance for financial gain.

The average Airbnb price in Margate City stands at $667,000, showcasing the quality and desirability of the properties available for investment. A notable ADR of $286 reinforces the value guests place on their experience within this coastal retreat.

Margate City boasts a healthy occupancy rate of 62%, indicating its consistent allure to travelers, which translates to a steady flow of guests. Investing in Margate City goes beyond financial considerations; it's an opportunity to be part of a thriving coastal community while offering visitors a memorable vacation experience.

A Jewel in a Beachfront Crown:

Margate City boasts a compact yet flourishing Airbnb market with 35 active listings, presenting investors with a unique and inviting canvas to craft unforgettable stays for a broad spectrum of travelers.

Elevating Your Investment Strategy:

1. Coastal Charisma: Embrace the golden sands and sparkling waves by accentuating your property's proximity to the beach, inviting guests to savor tranquil mornings and vibrant sunsets.
2. Atlantic Excursions: Highlight the quick jaunt to Atlantic City, a hub of entertainment, casinos, and dining that attracts both thrill-seekers and those looking for urban charm.
3. Beachside Comfort: Infuse your property with coastal elegance, offering guests a sanctuary where relaxation meets refined design, echoing the allure of seaside living.
4. Outdoor Sanctuaries: Craft inviting outdoor spaces that encourage al fresco dining, sunset watching, and quiet moments of reflection while enveloped in the ocean's symphony.
5. Cultural Soirees: Create curated experiences around the local cultural scene, from art galleries to beachfront festivals that showcase the town's vibrant spirit.
6. Culinary Adventures: Partner with local seafood restaurants and eateries to offer guests a delectable journey through Margate City's culinary treasures.
7. Family Escapes: Position your property as an ideal family retreat, offering amenities and activities that cater to parents, kids, and multi-generational gatherings.
8. Lively Festivities: Keep guests informed about local events, concerts, and festivals happening in Margate City and Atlantic City, fostering a connection to the vibrant community.

Investors who are looking for a market with high potential for growth and profitability would do well in Margate City. The market is ideal for investors who are willing to invest in high-end properties and offer premium amenities to attract high-paying guests. Margate City's proximity to Atlantic City also makes it an attractive market for investors who want to tap into the city's thriving tourism industry. The investment path in Margate City promises both financial rewards and the satisfaction of being a part of a coastal story that unfolds with each new traveler's experience.

Bottom Line

While each market presents its unique opportunities and challenges, these New Jersey Airbnb markets stand out as profitable investment options due to their attractive ROIs, strategic locations, and promising market sizes. As an Airbnb investor, these markets offer a range of investment strategies, catering to those seeking steady returns, growth potential, or niche opportunities.

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