Best Markets for Airbnb Investment in Oklahoma

Oklahoma holds a treasure trove of Airbnb investment opportunities. With cities offering diverse attractions, from tourist hotspots to industrial hubs, the state presents a variety of options to prospective investors. This article uncovers the top markets in Oklahoma for Airbnb investment, analyzing key metrics like ROI, average daily rate (ADR), and market size. Whether you're a seasoned investor or just starting your Airbnb journey, this in-depth guide will equip you with valuable insights to make informed decisions.

Awning's Top Airbnb Market tool simplifies the task of finding the most exceptional Airbnb markets across the United States. With monthly updates, this comprehensive tool presents rankings and direct links to the Airbnb data of each market, providing you with valuable information.

Let's explore the top Airbnb markets in Oklahoma and what makes each unique:

1. Sulphur, OK - Best for investors interested in tourist and oil industry markets.
2. Broken Arrow, OK - Best for suburban charm and steady rental demand
3. Eufaula, OK - Best for low-risk, steady returns in a small, outdoor-focused market.
4. Stillwater, OK - Best for investment diversity and growing university appeal
5. Tulsa, OK - Best for a diverse market attracting both leisure and business travelers.
6. Bartlesville, OK - Best for investors seeking a steady income in a growing short-term rental market.
7. Kingston, OK - Best for outdoor enthusiasts looking for long-term investments.
8. Norman, OK - Best for investors targeting the university crowd and a growing tech industry.
9. Broken Bow, OK - Best for investors passionate about outdoors and looking for a high ROI.
10. Grove, OK - Best for long-term investors seeking low-risk, high-reward opportunities in vacation rentals.

1. Sulphur, OK

Sulphur, OK is quickly becoming a top market for Airbnb investors due to its prime location near popular tourist attractions and a growing oil and gas industry. The Chickasaw National Recreation Area and Lake of the Arbuckles draw in a steady stream of visitors year-round, making short-term rentals a lucrative investment opportunity. Additionally, the city's oil and gas industry has brought in a significant number of workers in need of temporary housing, further increasing demand for short-term rentals. With an impressive ROI of 18% and a substantial annual revenue of $24,000, Sulphur is poised to be a lucrative addition to your investment portfolio. Let's explore why this charming city is an excellent choice for Airbnb investors.

Financial Insights

Investing in Sulphur offers a compelling financial proposition. The average price of Airbnb properties in this market stands at an affordable $161,000, making it accessible to investors. Despite being a smaller market with 130 active Airbnb listings, Sulphur maintains a commendable ADR of $176. The occupancy rate of 47% can be improved but nonetheless ensures a steady influx of guests throughout the year.

Sulphur's Allure

Sulphur, Oklahoma, boasts unique attractions that draw travelers from near and far:

• Natural Wonders: The city is in close proximity to the Chickasaw National Recreation Area, a haven for nature enthusiasts, and the picturesque Lake of the Arbuckles, ideal for water-based activities and relaxation.
• Thriving Industry: Sulphur's growing oil and gas industry contributes to a steady demand for accommodations, with business travelers seeking comfortable and convenient lodging options.

Investment Strategies

To make the most of your investment in Sulphur's Airbnb market, consider the following strategies:

1. Highlight Natural Beauty: Showcase the area's stunning natural attractions in your property listing to captivate nature lovers and adventure seekers.
2. Cater to Business Travelers: Tailor your property to meet the needs of business travelers by providing amenities such as high-speed internet and a dedicated workspace.
3. Seasonal Offerings: Create special packages for guests visiting during peak seasons, ensuring a consistent flow of bookings throughout the year.

Sulphur, Oklahoma, presents a golden opportunity for Airbnb investors. Its blend of natural beauty and a burgeoning industrial sector ensures a diverse guest demographic year-round. Whether your property offers a tranquil lakeside retreat or a welcoming haven for business travelers, Sulphur's Airbnb market is ready to embrace investors seeking financial prosperity and a growing community.

2. Broken Arrow, OK

Broken Arrow is a prime market for savvy Airbnb investors. With an enticing return on investment ROI of 13% and a substantial annual revenue of $23,000, this city promises a profitable venture. Let's delve into why Broken Arrow stands out as a top choice for Airbnb investment.

Financial Insights

Broken Arrow offers a compelling financial landscape for investors. The average Airbnb property price is an affordable $195,000, ensuring accessibility for new investors. Despite being a smaller market with 41 active Airbnb listings, Broken Arrow maintains a commendable ADR of $138. The impressive 66% occupancy rate is indicative of a consistent stream of bookings.

Broken Arrow's Allure

Broken Arrow's unique appeal lies in several key factors:

• Thriving Community: With a growing population and proximity to Tulsa, Broken Arrow enjoys a steady influx of residents and visitors, including business travelers.
• Tourist-Friendly: The city's welcoming environment and attractions make it an attractive destination for tourists exploring the Oklahoma region.
• Regulatory Support: Broken Arrow's favorable regulatory framework for short-term rentals provides investors with peace of mind.

Investment Strategies

To maximize your investment in Broken Arrow's Airbnb market, consider the following strategies:

1. Business Traveler-Focused: Tailor your property to cater to business travelers by offering amenities like high-speed internet, a dedicated workspace, and proximity to corporate hubs.
2. Local Flavor: Embrace the city's culture and heritage by decorating your property with local art and providing information on nearby attractions and restaurants.
3. Dynamic Pricing: Implement a flexible pricing strategy that adjusts to local events, guaranteeing optimal revenue during peak seasons and special occasions.

Broken Arrow, Oklahoma, beckons as an exceptional opportunity for Airbnb investors. Its growing community, proximity to Tulsa, and accommodating regulatory environment create a harmonious backdrop for short-term rental success. Whether your property is a haven for business travelers or a charming escape for tourists, Broken Arrow's Airbnb market welcomes investors seeking financial prosperity and community growth.

3. Eufaula, OK

Eufaula, OK is a hidden gem for Airbnb investors looking for a small but profitable market. With its prime location on Lake Eufaula, a popular destination for fishing and water sports, and a charming historic downtown area with unique shops and restaurants, Eufaula attracts a steady stream of tourists year-round.

Impressive Returns Await

Investing in Eufaula promises an enticing ROI of 10%. This translates into an estimated annual revenue of $23,000. The city's average Airbnb price is a reasonable $219,000, making it an accessible market for investors. With an ADR of $199 and a comfortable occupancy rate of 48%, the financial outlook for Eufaula is promising.

While the financial details may not be as impressive as some larger markets, the steady demand and high ADR make Eufaula a reliable investment option. Additionally, the small market size means less competition and potentially lower acquisition costs for investors.

A Haven for Water Enthusiasts

Eufaula's investment appeal centers around its crown jewel, Lake Eufaula. As one of the largest man-made lakes in the country, it's a haven for fishing, boating, and water sports. Your short-term rental property in Eufaula can serve as a comfortable and convenient home base for vacationers seeking aquatic adventures.

Historic Charm and Local Flavor

Beyond the lake, Eufaula's historic downtown area beckons with unique shops and restaurants. Visitors can stroll through streets lined with vintage buildings, explore local boutiques, and savor delicious cuisine. This blend of historic charm and modern convenience adds to Eufaula's appeal.

Strategies for Success

To make the most of your investment in Eufaula, consider these strategies:

1. Waterfront Allure: If possible, invest in properties with waterfront access or stunning lake views. Highlight these features in your property listings to attract water enthusiasts.
2. Outdoor Amenities: Equip your property with amenities like fishing gear, kayaks, or a barbecue area to enhance the outdoor experience for guests.
3. Local Connections: Forge partnerships with local fishing guides or water sports rental companies to offer exclusive packages to your guests.

Investors who are looking for a low-risk, steady return on investment would do well in Eufaula. The market's small competition and reliable demand make it an ideal option for those who want to dip their toes into the Airbnb investment world without taking on too much risk. Additionally, investors who are interested in the outdoors and water sports may find Eufaula's location on Lake Eufaula particularly appealing.

4. Stillwater, OK

Found in the heart of Oklahoma, Stillwater boasts a large student population thanks to its proximity to Oklahoma State University. This, combined with a growing tourism industry, makes Stillwater an enticing choice for Airbnb investments. Here's why your investment will shine bright in this vibrant city:

Impressive Returns Await

Investing in Stillwater promises a robust ROI of 12%. This translates into an estimated annual revenue of $17,000. The city's average Airbnb price is a reasonable $165,000, making it an accessible market for investors. With an ADR of $142 and an occupancy rate of 46%, the financial prospects for Stillwater are promising.

Student-Centric Demand

With Oklahoma State University at its core, Stillwater enjoys a steady influx of students, faculty, and visitors year-round. This built-in demand for short-term accommodations creates a reliable source of bookings for Airbnb hosts. Properties located near the university or equipped with student-friendly amenities are especially attractive to this demographic.

Tourism and Cultural Attractions

Stillwater's tourism industry is on the rise, with attractions like Lake McMurtry and the National Wrestling Hall of Fame drawing visitors from near and far. These tourists, along with families and sports enthusiasts attending university events, offer diverse opportunities for short-term rentals throughout the year.

Strategies for Success

To make the most of your investment in Stillwater, consider these strategies:

1. University Partnerships: Forge partnerships with the university for student housing solutions or special packages during events like homecoming or graduation.
2. Tailored Amenities: Equip your property with amenities that cater to students and families, such as high-speed internet, study areas, or child-friendly spaces.
3. Event Hosting: Promote your property as an event venue for intimate gatherings, parties, or small conferences.

Stillwater's impressive ROI, driven by its student-centric demand and emerging tourist attractions, positions it as a destination where investment and innovation thrive side by side. In Stillwater, every semester is an opportunity to fill your Airbnb calendar, and your investment property can become the star of student life and cultural celebrations.

5. Tulsa, OK

Another top market for Airbnb investors in this state is Tulsa, OK. With a population of over 400,000, Tulsa offers a diverse range of attractions, including the Philbrook Museum of Art, the Tulsa Zoo, and the Gathering Place park. Additionally, the city has a thriving business district, which attracts a steady stream of corporate travelers. This combination of leisure and business travelers makes Tulsa an attractive market for Airbnb investors.

ROI and Revenue Potential

Investing in Tulsa means tapping into a market with a solid ROI of 7%. This translates to an estimated annual revenue of $14,000, making it a lucrative choice for investors. With an average Airbnb price of $237,000, you can find properties that fit various budgets and investment goals. An ADR of $99 and an occupancy rate of 61% further sweeten the deal.

Cultural and Tourist Hotspot

Tulsa boasts a growing tourism industry, thanks to its rich cultural heritage and attractions like the Philbrook Museum of Art and the Gathering Place park. These destinations draw art enthusiasts, families, and travelers seeking cultural experiences. Consequently, short-term rentals in Tulsa enjoy consistent demand, making it an attractive option for investors.

Strategies for Success

To maximize your investment potential in Tulsa, consider these strategies:

1. Unique Guest Experiences: Offer unique experiences that tie into Tulsa's culture or heritage, such as guided art tours or local food tastings.
2. Flexible Pricing: Adjust your pricing strategy to align with peak tourist seasons, local events, or special promotions to attract a wide range of guests.
3. Invest in Amenities: Invest in amenities that enhance guest comfort and satisfaction, such as high-quality bedding, fast Wi-Fi, and a well-equipped kitchen.

Investors who are interested in a diverse market with a mix of leisure and business travelers would do well in Tulsa. The city's attractions and business district attract a wide range of travelers, providing a steady stream of demand for Airbnb rentals. Additionally, investors who are looking for a larger market with a higher ROI than Stillwater would find Tulsa to be a strong option.

6. Bartlesville, OK

Bartlesville, OK beckons Airbnb investors looking for a profitable market. Located near popular attractions like the Price Tower Arts Center and Woolaroc Museum, this city is becoming a hot spot for business travelers and tourists seeking short-term rentals.

ROI and Revenue Potential

Investing in Bartlesville offers a competitive edge with an ROI of 7%, promising an annual revenue of $9,552. The average Airbnb price here stands at a budget-friendly $103,000, attracting a wide range of investors. With an ADR of $120 and an occupancy rate of 37%, Bartlesville presents a landscape ripe for investment.

Cultural Gems and Tourist Appeal

Bartlesville isn't just any city; it's a cultural treasure trove. The Price Tower Arts Center, an architectural masterpiece by Frank Lloyd Wright, and Woolaroc Museum, with its Western art and wildlife exhibits, draw visitors seeking enriching experiences. These cultural gems ensure a steady stream of tourists, placing your Airbnb property in high demand.

Strategies for Success

To make the most of your investment in Bartlesville, consider these strategies:

1. Local Experience: Enhance your guests' experience by offering local insights, recommending nearby restaurants, or providing guided tours to cultural landmarks.
2. Business Travelers: Target business travelers by offering amenities such as a comfortable workspace, high-speed internet, and easy access to the city's downtown area.
3. Extended Stays: Encourage longer stays by providing discounts for weekly or monthly bookings, making your property an attractive option for extended travelers.

Bartlesville's cultural riches and growing tourism sector present a unique opportunity for Airbnb investors. Investors who are looking for a market with a growing demand for short-term rentals and a low entry point would do well in Bartlesville, OK. With a medium-sized market and an average Airbnb price of $103k, this market is perfect for investors who are just starting out or looking to expand their portfolio. The growing demand for short-term rentals from business travelers and tourists makes this market a great opportunity for investors who are looking for a stable income stream.

7. Kingston, OK

Kingston, OK is a good location for Airbnb investors looking to capitalize on the popularity of Lake Texoma. With its abundance of outdoor activities, including fishing and boating, the area attracts a steady stream of vacationers year-round. This makes it an attractive market for short-term rentals, as visitors seek out comfortable and convenient accommodations. Additionally, the town's proximity to major cities like Dallas and Oklahoma City makes it easily accessible for travelers. With a thriving tourism scene and an impressive ROI of 11%, Kingston is your gateway to lakeside Airbnb success. Here's why you should set your sights on this gem:

ROI and Revenue Potential

Investing in Kingston promises not only an impressive ROI but also substantial revenue, with an expected annual income of $23,000. The average Airbnb property here commands a respectable price of $285,000, making it accessible for a wide range of investors. A solid Average Daily Rate ADR of $200, coupled with an occupancy rate of 45%, ensures consistent returns on your investment.

Lakefront Paradise

Kingston's prime location along the shores of Lake Texoma is a magnet for water enthusiasts. Visitors flock here for fishing, boating, swimming, and a host of outdoor activities. Your Airbnb property can tap into this immense demand, offering a lakeside retreat that's just a stone's throw from the water's edge.

Strategies for Success

To maximize your Airbnb investment in Kingston, consider the following strategies:

1. Waterfront Appeal: Highlight your property's proximity to Lake Texoma and provide amenities such as kayaks, fishing gear, or lake access to enhance your guests' experience.
2. Seasonal Promotions: Tailor your pricing and promotions to match the seasons. Offer special packages for fishing tournaments, summer vacations, or cozy winter getaways.
3. Local Partnerships: Collaborate with local businesses, such as boat rental services or lakeside restaurants, to provide exclusive discounts or packages for your guests.

Kingston, Oklahoma, embodies the essence of lakeside living, drawing nature lovers and adventure seekers from far and wide. Its impressive ROI, diverse Airbnb landscape, and water-centric attractions make it an ideal choice for Airbnb investments. By investing in Kingston, you're not just offering a place to stay; you're providing a gateway to lakeside bliss and unforgettable vacations.

8. Norman, OK

Norman, OK is one of the top markets for Airbnb investors due to its strong rental market and growing tech industry. The University of Oklahoma is a major driver of the rental market, with a large student population and a high demand for short-term rentals during football season. The city's tech industry is also on the rise, with companies like Google and Dell establishing a presence in the area. Additionally, Norman's affordable housing prices and low cost of living make it an attractive option for both renters and investors.

Impressive ROI and Revenue Potential

Investing in Norman can yield a solid ROI of 8% and an estimated annual revenue of $16,000. The city's real estate market is notably affordable, with an average Airbnb property price of $219,000, making it an accessible choice for savvy investors. Norman's ADR stands at a respectable $127, while an occupancy rate of 57% ensures steady income.

Educational Hub and Tech Boom

Norman's real estate market benefits immensely from its proximity to the University of Oklahoma. The influx of students, faculty, and visiting academics creates a year-round demand for short-term rentals. Additionally, the city is experiencing a tech boom, attracting professionals and entrepreneurs who seek Airbnb accommodations for business trips and relocations.

Affordable Housing and Low Cost of Living

Norman's affordability is a key draw for renters and investors alike. The city's reasonable housing prices and low cost of living make it an attractive option for a diverse range of tenants, ensuring a steady stream of potential Airbnb guests.

Strategies for Success

To thrive in Norman's Airbnb market, consider the following strategies:

1. Targeting University Events: Tailor your rental strategy to cater to University of Oklahoma events, including football games, graduation ceremonies, and academic conferences.
2. Business Traveler Amenities: If your property is close to the tech hubs, provide amenities like high-speed internet and a dedicated workspace to appeal to business travelers.
3. Long-Term Stays: Consider offering extended stays for visiting professors, students, or tech professionals on work assignments, ensuring a consistent flow of bookings.

Investors who are looking for a stable rental market with a growing tech industry and affordable housing prices would do well in Norman, OK. The city's proximity to Oklahoma City also provides access to a larger market and potential for growth. Additionally, investors who are interested in catering to the university crowd during football season can capitalize on the high demand for short-term rentals.

With affordable real estate, a steady demand for short-term rentals, and a low cost of living, Norman checks all the boxes for a smart investment. By choosing Norman, you're not only capitalizing on a robust market but also contributing to the city's vibrant academic and tech communities. Invest in Norman and be part of a city where education and innovation flourish, creating a bright future for investors like you.

9. Broken Bow, OK

Tucked away in the breathtaking landscapes of Oklahoma, Broken Bow emerges as a prime choice for investors seeking to thrive in the short-term rental market. Its close proximity to the enchanting Beavers Bend State Park and the vibrant Hochatown area makes it an attractive destination for tourists seeking outdoor adventures and natural beauty year-round. Here's why Broken Bow should be your next investment destination:

Impressive ROI and Revenue Potential

Investing in Broken Bow promises an impressive ROI of 7% and an estimated annual revenue of $48,000. The allure of this natural paradise attracts visitors willing to pay a premium, with an average Airbnb property price of $691,000. The ADR stands at a robust $293, ensuring healthy returns. A solid occupancy rate of 56% guarantees a consistent flow of guests.

Outdoor Activities and Scenic Beauty

Broken Bow's main draw lies in its proximity to Beavers Bend State Park, renowned for its hiking trails, fishing opportunities, and serene lakes. The Hochatown area complements this natural splendor with restaurants, breweries, and unique boutiques. The combination of outdoor activities and modern amenities creates a year-round tourist magnet.

Large Market Size and Demand

The market size in Broken Bow is substantial, with 1,842 active Airbnb listings. This reflects the city's high demand for short-term rentals due to its status as a natural paradise. Investors can tap into this large pool of potential guests, ensuring steady bookings.

Strategies for Success

To maximize your investment potential in Broken Bow, consider the following strategies:

1. Cater to Outdoor Enthusiasts: Tailor your property to outdoor enthusiasts by providing amenities like hiking gear, fishing equipment, or kayaks to enhance their experience.
2. Highlight Natural Beauty: Showcase the natural beauty of the surroundings through well-planned landscaping, outdoor seating areas, and large windows that frame picturesque views.
3. Partner with Local Businesses: Collaborate with local businesses in Hochatown to offer discounts or exclusive deals to your guests, enhancing their stay and generating positive reviews.

Investors who would do well in Broken Bow are those who are interested in the short-term rental market and have a passion for the outdoors. The city's proximity to Beavers Bend State Park and the Hochatown area means that investors who enjoy hiking, fishing, and other outdoor activities will have a personal interest in the market. Additionally, investors who are looking for a market with a large potential for growth and a steady stream of tourists year-round will find Broken Bow to be an attractive option. With an impressive ROI, high revenue potential, and a large market size, Broken Bow offers a winning formula for success.

10. Grove, OK

Situated along the picturesque shores of Grand Lake, Grove, Oklahoma, stands out as a top Airbnb market with immense potential for investors. This lakeside gem attracts visitors year-round, offering a wealth of outdoor activities, a vibrant event scene, and stunning natural beauty. With its picturesque location on Grand Lake and a range of outdoor activities, the city has become a popular destination for families and groups looking to escape the hustle and bustle of city life.

Robust ROI and Revenue Prospects

Investing in Grove promises a solid ROI of 6%, with an estimated annual revenue of $17,000. The average Airbnb property price stands at $255,000, reflecting the demand for homes near the lake. Despite the competitive market, an ADR of $164 ensures promising returns. While the occupancy rate is 38%, strategically timed bookings can significantly boost your income.

Lakeside Paradise and Outdoor Adventures

Grove's main draw is its proximity to Grand Lake, a haven for fishing, boating, and water sports enthusiasts. Visitors flock here to bask in the serene lakeside ambiance and explore the 1,300 miles of scenic shoreline. Whether it's fishing for trophy bass or cruising the lake's clear waters, there's no shortage of outdoor adventures.

Eventful Year-Round Attractions

Grove keeps the excitement alive year-round with a growing number of events and festivals. From the Grand Lake Boat and Sports Show to the Pelican Festival, there's always something happening. These events draw crowds, providing ample opportunities for Airbnb hosts to welcome guests seeking local entertainment.

Strategies for Success

To excel in Grove's competitive Airbnb market, consider these strategies:

1. Lakeside Amenities: Highlight lake access, boat docks, or water equipment available to guests. Create a space that enhances their lakeside experience.
2. Event-Ready: Tailor your property to accommodate groups attending local events. Offer amenities like barbecue grills and spacious outdoor areas for gatherings.
3. Local Partnerships: Collaborate with local fishing guides, marinas, or event organizers to provide guests with exclusive experiences or discounts.

Grove, Oklahoma, presents a unique opportunity for Airbnb investors, where lakeside tranquility and outdoor adventures come together. With a favorable ROI, solid revenue potential, and a growing event scene, Grove offers a promising investment landscape. The allure of Grand Lake and the city's year-round attractions ensure a steady stream of guests. Invest in Grove, and be part of a thriving Airbnb market where lakeside bliss meets investment success. Overall, Grove, OK is a promising market for Airbnb investors looking for a low-risk, high-reward opportunity in the Midwest.

Bottom Line

Investing in Airbnb properties in Oklahoma can yield profitable returns given the right market and investment strategy. Markets like Sulphur, Eufaula, Kingston, and others provide different opportunities based on their unique attractions and guest demographics. Investors interested in stable returns, growing markets, or low entry costs can find a suitable niche in Oklahoma's diverse Airbnb landscape. Understanding each market's dynamics and aligning it with your investment goals is crucial for achieving success in the Airbnb investment journey.